---
title: 34% increase in research intent and favorability for an educational organization using a Targeted TV campaign.
description: Educational organizations can utilize Targeted TV to increase enrollment, consideration and interest. Expanding to other locations and student levels can be accommodated by creating new audience segments. Ads appear in premium programming with validation and measurement.
image: https://blog.centriply.com/hubfs/school%20image%20little%20girl.jpg
---

[![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/)

- [Services](http://www.centriply.com/#services)
- [Industries](http://www.centriply.com/industry/)
- [Case Studies](http://www.centriply.com/case) 
    - [Casual Dining](http://www.centriply.com/case/casual-dining/)
    - [Health: Allergy](http://www.centriply.com/case/health-allergy/)
    - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/)
    - [Insurance](http://www.centriply.com/case/insurance/)
    - [Multicultural](http://www.centriply.com/case/multicultural/)
    - [Political](http://www.centriply.com/case/political/)
    - [Retail](http://www.centriply.com/case/retail/)
- [Products](http://www.centriply.com/products/)
- [About Us](http://www.centriply.com/about-us/)
- [Blog](https://blog.centriply.com/)
- [Contact Us](http://www.centriply.com/contact-us/)

Search

- <https://www.linkedin.com/company/centriply?trk=tyah&trkInfo=clicked-Vertical%3Ashowcase%2CclickedEntity-Id%3A9284349%2Cidx%3A1-1-1%2CtarId%3A1445627559745>
- <https://twitter.com/centriply>

# 34% increase in research intent and favorability for an educational organization using a Targeted TV campaign.

Posted by [Activation Team](https://blog.centriply.com/author/activation-team) on February 27, 2019

**Targeted TV campaign lifts brand metrics +34% for Connections Academy in 11 states.   
[(for a PDF version of this case study download here)](https://blog.centriply.com/hubfs/Centriply_education%20case%20study%20AY.pdf)**

**WHAT WAS THE INSIGHT?**  
**Millward Brown confirmed KPIs:** TV exposure directly impacted brand awareness, favorability and intention to research after using a Targeted TV campaign consisting of audience-driven, location-based commercials in 11 states.

![school image little girl 4mb](https://blog.centriply.com/hs-fs/hubfs/school%20image%20little%20girl%204mb.jpg?width=300&name=school%20image%20little%20girl%204mb.jpg)

**GOAL, STRATEGY, TACTICS:**

- The goal of the campaign was achieved.  
  **+ 28% increase** brand awareness,   
  **+ 34 % increase** in favorability and   
  **+ 30% increase** in intent to research.
- The TV Plan had a **high frequency strategy**: Targeted TV successfully attained average of **8.5**.

 

 

 

**Automated, data driven, activation tactics were used  across **6,582 ZIP Codes** then measured for attribution.**

**What educational  marketers want to achieve, Targeted TV can do:**

**KPI MEASUREMENT:** Tied into location, media weight and web traffic

**HEAVY FREQUENCY:** Concentrated TV impressions create breakthrough awareness in noisy markets

**INCREASE:** In brand awareness, value and course selection

**DRIVE:** Achieve offline impact among audience segments with effective network placement

**TV MEDIA EXECUTION:** Simple and transparent to inventory with spot by spot reconciliation

**![](https://blog.centriply.com/hs-fs/hubfs/image-1.png?width=600&name=image-1.png)**

 

**![](https://blog.centriply.com/hubfs/image-2.png)**

**![](https://blog.centriply.com/hubfs/image-3.png)**

**![](https://blog.centriply.com/hubfs/image-4.png)**

 Topics: [Case Study](https://blog.centriply.com/topic/case-study), [ROI on TV ads](https://blog.centriply.com/topic/roi-on-tv-ads), [TargetedTV](https://blog.centriply.com/topic/targetedtv), [increase ROI](https://blog.centriply.com/topic/increase-roi), [media](https://blog.centriply.com/topic/media), [advertising](https://blog.centriply.com/topic/advertising), [marketing](https://blog.centriply.com/topic/marketing)

### Recent Posts

## Contact Us

Rob Bochicchio

President

New York City

C 646-872-9530

Rob.Bochicchio@centriply.com

.

Search

[PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED

CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA

Search

[PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Activation Team",
    "url" : "https://blog.centriply.com/author/activation-team"
  },
  "dateModified" : "2019-05-21T19:42:40.734Z",
  "datePublished" : "2019-02-27T12:00:00.000Z",
  "headline" : "34% increase in research intent and favorability for an educational organization using a Targeted TV campaign.",
  "image" : [ "https://blog.centriply.com/hubfs/school%20image%20little%20girl.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.centriply.com/34-increase-in-research-intent-and-favorability-for-an-educational-organization-using-a-targeted-tv-campaign",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.centriply.com/hubfs/Centriply_600_600.png"
    },
    "name" : "Centriply"
  }
}
```