--- title: Centriply's Targeted TV for Advertisers | Case Study description: Case Study | Keep up with innovations in Advanced TV and Audience Targeting --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/image-png-Jan-15-2025-10-24-09-5280-PM.png) ## B2B Use Case: Staff Recruitment TV + CTV Campaigns ##### Shelley Stansfield on March 25, 2025 #### TASK: Use Local TV and CTV (Streaming + FAST) to increase employee applications for healthcare company staffing efforts. [Read More](https://blog.centriply.com/b2b-use-case-staff-recruitment-campaign) ![](https://blog.centriply.com/hubfs/TV%20screen%20Blog%20Sidebar.png) ## Get the Benefits of ZIP Level TV Attribution. ##### Shelley Stansfield on May 19, 2023 **Audience-driven TV campaigns can track the impact of your TV dollars by ZIP Code. Yes, we said ZIP!** [Read More](https://blog.centriply.com/tv-attribution-by-zip-code-level) ![](https://blog.centriply.com/hubfs/image-png-Jun-30-2021-07-39-00-70-PM.png) ## Audiences + Attribution: Data-driven TV ad campaigns, start to finish ##### Activation Team on July 6, 2021 We don't agree with John Wannamaker, we know which part of your advertising is working and where. [Read More](https://blog.centriply.com/tv-attribution-for-ad-campaigns) ![](https://blog.centriply.com/hubfs/school%20image%20little%20girl.jpg) ## 34% increase in research intent and favorability for an educational organization using a Targeted TV campaign. ##### Activation Team on February 27, 2019 **Targeted TV campaign lifts brand metrics +34% for Connections Academy in 11 states. [(for a PDF version of this case study download here)](https://blog.centriply.com/hubfs/Centriply_education%20case%20study%20AY.pdf)** [Read More](https://blog.centriply.com/34-increase-in-research-intent-and-favorability-for-an-educational-organization-using-a-targeted-tv-campaign) ![](https://blog.centriply.com/hubfs/PBR_MEDIA_046.jpg) ## Data-Driven Digital Support and Targeted TV Grow Ticket Sales by 18.8% for PBR ##### Rich Kaufman on August 10, 2016 As Featured on [**Adotas**](http://www.adotas.com/2016/08/data-drives-digital-and-targeted-tv-grows-ticket-sales-by-18-8-for-pro-bull-riders/) Increase your brand’s awareness in a saturated and noisy market? Break through the clutter surrounding a well-established entertainment venue? Position your growing sport to take advantage of an adventurous and sophisticated audience? Ellen Newberg, senior vice president, event marketing, at Pro Bull Riders Inc. has done it all. [Read More](https://blog.centriply.com/adotas-cowboys-in-manhattan) [All posts](https://blog.centriply.com/all) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174