Activation Team

Recent Posts

34% increase in research intent and favorability for an educational organization using a Targeted TV campaign.

Activation Team on February 27, 2019

Targeted TV campaign lifts brand metrics +34% for Connections Academy in 11 states. (for a PDF version of this case study download here)

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Pushing the Envelope of ATV Ad Targeting, Centriply Announces Major Platform Update.

Activation Team on December 7, 2018

There are two adages in life, “Timing is everything.” and “Location, location, location.”  Centriply’s updated martech platform, TangoGEO 2.0 taps into both.

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Setting the standard for 2020, digital and TV work together for political campaigns.

Activation Team on December 6, 2018

J.B. Pritzker won the Illinois governor's race by spending $171.5 million of his own cash. Here's Politico's inside look at how he spent it—and what it means for 2020. 

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New API from your marketing dashboard opens a window into TV impressions.

Activation Team on October 24, 2018

TV like digital marketers haven’t seen before. API connections into digital marketing dashboards can provide multiple layers of a TV ad campaigns in one place. 

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HH level audience planning/buying, Targeted TV is ready for the future

Activation Team on October 17, 2018

Targeted TV specialist Centriply, announced a collaborative effort with Experian to help brands maximize their linear TV campaigns. The agreement between the two integrates Experian’s ConsumerViewSM audiences with prospects and TV inventory data, brands can create meaningful interactions with valuable TV audiences at the household, local or national level.

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Grow in 2019: Digital Agencies Have Targeted TV Options

Activation Team on July 24, 2018

TV is the greatest long-term multiplier of all media channels. Use your digital audience segments to reach customers on TV. Reach real people, real customers all along their journey.

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Contact Us

Rich Kaufman
212-983-2357
rich.kaufman@centriply.com

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