--- title: Centriply's Targeted TV for Advertisers | TV attribution (3) description: TV attribution | Keep up with innovations in Advanced TV and Audience Targeting (3) --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/FINAL_HowToUseATV_OpenScreen.png) ## What's Advanced TV? A guide for anyone interested in TV advertising. ##### Shelley Stansfield on July 25, 2023 Welcome to the newest article from the Advanced TV experts at Centriply! We’ve created this shareable content to *help your** team* better understand whyAdvanced TV (ATV) is a critical component of a reach solution for your media plans, and why skipping it means leaving an important marketing channel—and a sizable chunk of prospective reach—untapped. [Read More](https://blog.centriply.com/guide-to-using-advancedtv) ![](https://blog.centriply.com/hubfs/TVOT22%20panel%20image%20for%20blog.png) ## Linear TV is Advanced TV! Audience-based TV campaigns have scale. ##### Valerie Myers on November 10, 2022 **Let’s Talk Audiences—Or Rather, Audience-First Thinking: Why Audience-Based Buying Is Putting Wind in Linear TV’s Sails\*\*** [Read More](https://blog.centriply.com/start-your-campaigns-with-audience-based-tv-to-extend-reach) ![](https://blog.centriply.com/hubfs/image-png-Jul-13-2022-08-34-11-42-PM.png) ## TV Innovations: Same audience, different media ##### Valerie Myers on August 5, 2022 # Centriply is playing a pivotal role in transforming how traditional TV ads are bought and sold in the 21st century. Watch Centriply co-founder Shelley Stansfield in conversation with [#TheiTVDoctor](https://www.linkedin.com/feed/hashtag/?keywords=theitvdoctor&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6941036754686660608), [#RickHowe](https://www.linkedin.com/feed/hashtag/?keywords=rickhowe&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6941036754686660608), on his [#FridayFireside](https://www.linkedin.com/feed/hashtag/?keywords=fridayfireside&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6941036754686660608) show! The good doctor and Shelley discuss how [Centriply—](https://www.linkedin.com/company/centriply/)her independent media agency, specializing in advanced, audience-driven TV campaigns—is playing a pivotal role in transforming how traditional TV ads are bought and sold, focusing on a unified view of TV... [Read More](https://blog.centriply.com/shelley-stansfield-talks-tv-innovations-and-audience-first-tv) ![](https://blog.centriply.com/hubfs/all%20images%20for%20use%20/REVISED_HerdingCats_4OtherUses.png) ## ROI from TV campaigns? You bet, and here's how ##### Valerie Myers on June 6, 2022 **Let’s take a look at the process of linear TV ad campaign outcome measurement—yes, you read that right—and how it develops throughout the marketing funnel.** Check out the video below: "Herding Cats, Chaos Theory and TV Attribution: One of these things is not like the others..." As we move through "how it happens", an illustrator will assist by live-drawing some of the ideas along the way. If you're like some of us here at Centriply, visualizing parts of the process, instead of just hearing... [Read More](https://blog.centriply.com/roi-from-tv-campaigns-yes-heres-how) ![](https://blog.centriply.com/hubfs/Hot%20topic.png) ## Watch: It’s Not (Just) the Data, But How You Shake It. No Cookies, No Problem! ##### Shelley Stansfield on February 7, 2022 **ICYMI:** Now on demand, a replay of **"It's not (just) the data but how you shake it: No cookies, no problem!"** Curious to hear what experts from all sides of the TV attribution puzzle think about topics like "is there even a marketing funnel anymore"? Then watch this fun and informative panel discussion for some deep thoughts on this hot topic. Again, we're sending a big [Centriply](https://www.linkedin.com/company/centriply/) THANK YOU to [#AmyBobchek](https://www.linkedin.com/feed/hashtag/?keywords=amybobchek&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6886834484419796992), [#DanaCornelius](https://www.linkedin.com/feed/hashtag/?keywords=danacornelius&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6886834484419796992), [#RichKaufman](https://www.linkedin.com/feed/hashtag/?keywords=richkaufman&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6886834484419796992), [#iTVDoctor](https://www.linkedin.com/feed/hashtag/?keywords=itvdoctor&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6886834484419796992) (aka Rick Howe) for [The TV of...](https://www.linkedin.com/company/tv-of-tomorrow-show/) [Read More](https://blog.centriply.com/its-not-just-the-data-but-how-you-shake-it.-no-cookies-no-problem) ![](https://blog.centriply.com/hubfs/scontent-iad3-2.xx.fbcdn.netvt39.30808-6s720x720256204146_2913259355654716_7231191886222702575_n.jpg) ## Centriply ready for 2022 audience-driven TV ad campaigns! ##### Valerie Myers on December 6, 2021 Audience-first linear TV campaigns are the future of TV. [Read More](https://blog.centriply.com/meet-the-centriply-team-0) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/topic/tv-attribution/page/4) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174