Going in-house? 6 Easy Steps for Targeted TV Campaigns... Including What Comes Next

Shelley Stansfield on July 6, 2020

Bringing your marketing in-house may feel a bit daunting. Everything in media is changing so fast, how do you keep up with Advanced TV solutions? By partnering with a buy-side specialist so you have control, transparency to network/location, and can use the same audience data as your digital campaigns to extend reach and deliver outstanding results.

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Friday Fireside chat with iTV Dr. Rick Howe

Shelley Stansfield on May 18, 2020

Televisionation: May 15, 2020 Friday Fireside featuring Rick Howe, The iTV Doctor, sharing weekly conversations with prominent figures from the TV and video industry, discussing current developments throughout the media landscape. 

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FINALISTS: AdExchanger Media Tech Awards

Shelley Stansfield on April 20, 2020

ANNOUNCING THE 2020 AD TECH OSCARS:

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Focus on the human, to create data-driven advanced linear TV campaigns.

Activation Team on March 2, 2020

It was a dark and stormy night, as the street lights along 42nd Street flickered and wavered. The crowds, usually thick across the sidewalks, were cautiously huddled in the doorways under the looming silver and black Chrysler Building, hesitating to bolt and be on their way…

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Retail sales increase with data driven approaches.

Activation Team on August 30, 2019

Over 3% growth. "That is unheard of here," Stacey Widlitz, president at SW Retail Advisors said. "So that is where investors need to look. They need to look where the retailers are actually driving traffic, not just ticket."

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TV of Tomorrow Show, brings together the movers & shakers in TV.

Activation Team on June 5, 2019

Will you be in SF, June 12? Let's meet. @Centriply is bringing linear TV attribution and data driven advanced advertising to San Francisco. We're doing it and we can show you how. Agencies get strategy, planning and extraordinary value by finding audiences using the same Experian audience segments as programmatic and closing the loop on business growth. 

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Rob Bochicchio

President

New York City

C 646-872-9530

Rob.Bochicchio@centriply.com

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