--- title: Centriply's Targeted TV for Advertisers | Media Planning (4) description: Media Planning | Keep up with innovations in Advanced TV and Audience Targeting (4) --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/Blog%20images/Circle%20Q.png) ## Part 1: Ask Me Anything (About Centriply & Advanced TV) ##### Shelley Stansfield on September 9, 2025 #### Everything You Always Wanted To Know About Successful TV/CTV Media Partnerships\* #### \*But were afraid to ask (but really, really, need to know) [Read More](https://blog.centriply.com/ask-us-anything-qa-planners-buyers) ![](https://blog.centriply.com/hubfs/Canva%20images/womens%20sports%20collage.png) ## Go for the WIN! The Selling Power of Sports + TV ##### Rob Bochicchio on June 18, 2025 With highly skilled athletes, strong TV coverage, and growing audience interest, ad campaigns in women's sports are currently thriving and provide excellent opportunities for ad sales teams to offer efficient connection with local audiences. [Read More](https://blog.centriply.com/going-for-the-win-the-selling-power-of-sports-tv) ![](https://blog.centriply.com/hubfs/Canva%20images/Can%20advertising%20Offset%20Price%20increases%3F.png) ## What’s a retailer to do? Don’t let tariffs, rising costs mute brand growth ##### Shelley Stansfield on June 3, 2025 #### Tariffs and inflation are causing some turbulence, but they don't have to slow down your growth. [Read More](https://blog.centriply.com/whats-a-retailer-to-do-dont-let-tariffs-shrink-your-brands) ![](https://blog.centriply.com/hubfs/Canva%20images/WHAT%20MOVES%20THE%20NEEDLE%3F.png) ## Why buy cheap CPMs with minimal upside? ##### Valerie Myers on May 14, 2025 #### **Why would you waste $$$$?** Higher CPMs for targeted local TV/CTV campaigns will increase sales in the regions that matter the most for your brand, delivering much higher ROAS. Or said another way: embracing a higher upfront cost means receiving a much bigger business bang for every media buck spent. [Read More](https://blog.centriply.com/new-cheap-cpms-dont-get-results-0) ![](https://blog.centriply.com/hubfs/TangoGEO%20screen%20shots/Change%20LinkedIn1.png) ## Going in-house? 6 Easy Steps for Targeted TV Campaigns... Including What Comes Next ##### Shelley Stansfield on April 8, 2025 [Read More](https://blog.centriply.com/going-in-house-6-easy-steps-to-targeted-tv-campaign-0) ![](https://blog.centriply.com/hubfs/Canva%20images/Add%20a%20heading.png) ## Practical Guide: Audience-based Advanced TV Campaigns ##### Shelley Stansfield on April 4, 2025 #### This content is being shared **to help you** and your team better understand whyAdvanced TV (ATV) is a critical component of every media plan and why skipping it means leaving an important marketing channel—and revenue source—untapped. [Read More](https://blog.centriply.com/practical-guide-audience-based-tv-advertising) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/topic/media-planning/page/5) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174