--- title: Centriply's Targeted TV for Advertisers (4) description: Keep up with innovations in Advanced TV and Audience Targeting (4) --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/image-png-Sep-04-2026-04-44-12-0042-PM.png) ## What Should TV Planners and Buyers Ask Vendors About Multi-Market RFP Response Times? ##### Rob Bochicchio on September 15, 2026 *Reposted from LinkedIn, Sept 14, 2026* [Read More](https://blog.centriply.com/what-should-tv-planners-and-buyers-ask-vendors-about-multi-market-rfp-response-times) ![](https://blog.centriply.com/hubfs/piggybank.jpg) ## How Agencies and Brands Can Turn Regional Sports TV Inventory Into a Growth Advantage ##### Rob Bochicchio on September 10, 2026 Reposted from LinkedIn article appearing Sept 8, 2026. [Read More](https://blog.centriply.com/how-c-suite-leaders-can-turn-regional-sports-tv-inventory-into-a-revenue-advantage) ![](https://blog.centriply.com/hubfs/Canva%20images/ROI.png) ## 12 Local TV Buying Tasks TangoLINX Automates ##### Shelley Stansfield on September 2, 2026 Local TV remains an important part of the media mix, but buying it often requires planners to work with station responses that use different spreadsheets, field names, terminology, and data formats. TangoLINX automates the work required to turn those non-standardized station responses into consistent, planning-ready data. The platform collects incoming information from multiple local TV stations, standardizes it, and feeds it back into the buyer’s existing media-planning platform. This reduces... [Read More](https://blog.centriply.com/12-local-tv-buying-tasks-tangolinx-automates) ![](https://blog.centriply.com/hubfs/social-suggested-images/image-Jun-12-2025-03-06-06-0644-PM.png) ## Best Adtech Solutions for Sports Broadcasters & Media Companies ##### Shelley Stansfield on August 27, 2026 Selling TV advertising for sports packages across multiple markets has long required hours of spreadsheet work and endless email chains. [Tango Media Systems](https://www.centriply.com/products/) has changed the game for TV ad sales teams with its Tango Media Systems platform, offering automated proposal generation and audience-based targeting for local cable systems. This guide breaks down the top TV ad sales software options for sports sponsorships and local broadcast packages, so you can find the right fit for your workflow. [Read More](https://blog.centriply.com/5-adtech-solutions-for-sports-broadcasters-media-companies) ![](https://blog.centriply.com/hubfs/all%20images%20for%20use%20/couple%20of%20puzzle%20pieces%20over%20a%20white%20background.jpeg) ## Unifying Ad Inventory After a Merger, Without Disrupting Sales? ##### Shelley Stansfield on August 26, 2026 How Can Media Companies Turn Merged Advertising Inventory Into More Revenue? By combining advertising inventory after a merger with a standardized inventory structure, establishing common sales rules and implementing one cross-market proposal workflow before attempting to consolidate every underlying technology system. [Read More](https://blog.centriply.com/unifying-ad-inventory-after-a-merger-without-disrupting-sales) ![](https://blog.centriply.com/hubfs/FastOnATV.png) ## Linear TV’s Biggest Barrier Isn’t Audience. It’s Response Time. ##### Rob Bochicchio on August 25, 2026 The conventional explanation for linear TV's declining role in media plans usually starts with audience fragmentation. That's just part of the story. There's another problem that may be influencing media decisions long before an advertiser ever evaluates the actual value of the audience:  [Read More](https://blog.centriply.com/linear-tvs-biggest-barrier-isnt-audience.-its-response-time) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/page/5) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174