500 million tweets were sent each day, on average, in 2014. That’s ten times as many as were sent out every day in 2010. But according to a 2015 MarketShare study, TV is still the most effective advertising platform for B2C sales, reports AdAge.

• Why the $70 Billion TV Ad Market Still Matters

  Clearly, in such a large market, networks and TV station groups have resources to create high quality content. They invest heavily in content that keeps viewers glued to the screen. Content providers and...

Go Beyond Obvious Data Points To Increase Qualified Impressions

Walk into any office with female employees ages 25-49, and you’ll find a variety of characters, desires, challenges, lifestyles, and political views. Yet when it’s time to buy TV spots, some advertisers still assume information about viewer age and gender is all that they need to achieve qualified impressions.