As seen on BusinessWire
NEW YORK, August 22, 2016-- Centriply, a demand-side targeted TV platform for advertisers, announced today that it will begin licensing its proprietary Big Data sets for the first time through an agreement with Venture Development Center (VDC).
VDC is a New Jersey-based advisory services firm specializing in data monetization and creative data sourcing. They work with clients to define, identify and implement breakthrough uses of Big Data that drive strong revenue...
As Featured on Adotas
Increase your brand’s awareness in a saturated and noisy market? Break through the clutter surrounding a well-established entertainment venue? Position your growing sport to take advantage of an adventurous and sophisticated audience? Ellen Newberg, senior vice president, event marketing, at Pro Bull Riders Inc. has done it all.
Earlier this summer, Media Post released a column penned by Ken Robbins that got us thinking. The piece, titled, “Selling Lifestyles Instead of Products,” focused on the notion that brands need to sell the end result of their product instead of spending the majority of their time explaining how the product actually works.
As seen on Adotas
Ad-Tech is turning advertising on its ear, especially in TV.
Everyone knows digital ad tech targets audiences and tracks online advertising; but now there’s TV ad tech and it’s changing the world of network and cable TV advertising by offering enhanced ways to measure an audience and to use targeting down to an individual zip code. TV advertisers can go beyond traditional markets that were defined for decades by Nielsen and deliver their message to custom areas that are most...
500 million tweets were sent each day, on average, in 2014. That’s ten times as many as were sent out every day in 2010. But according to a 2015 MarketShare study, TV is still the most effective advertising platform for B2C sales, reports AdAge.
Why the $70 Billion TV Ad Market Still Matters
Clearly, in such a large market, networks and TV station groups have resources to create high quality content. They invest heavily in content that keeps viewers glued to the screen. Content providers and...