---
title: Centriply's Targeted TV for Advertisers | Technology (2)
description: Technology | Keep up with innovations in Advanced TV and Audience Targeting (2)
---

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## B2B + TV: Staff Recruitment Campaign Use Case

##### Valerie Myers on May 22, 2024

# ANALYSIS: Increase employee applications for a healthcare company staffing efforts

[Read More](https://blog.centriply.com/b2b-and-tv-staff-recruitment-campaign-use-case)

![](https://blog.centriply.com/hubfs/TVOT%20lmain%20list%20image.png)

## TVOT '24 Hot Topic: Media Strategies in a hot political year

##### Valerie Myers on March 12, 2024

# A Buy-Side Perspective: what options are available for campaigns now?

[Read More](https://blog.centriply.com/centriply-tvot-hot-topic-session-strategies-in-a-political-year)

![](https://blog.centriply.com/hubfs/4%20sales%20headshots.png)

## Keeping TV campaigns relevant with new team members + solutions

##### Shelley Stansfield on February 28, 2024

Omnichannel, audience-driven, multicultural, scaled, detailed and measurable are all advances that keep TV campaigns relevant, and Centriply's newly formed business development team makes it easy for agencies and advertisers to capitalize on it all

[Read More](https://blog.centriply.com/unified-tv-campaigns-and-the-power-of-access)

![](https://blog.centriply.com/hubfs/TV%20screen%20Blog%20Sidebar.png)

## Get the Benefits of ZIP Level TV Attribution.

##### Shelley Stansfield on May 19, 2023

**Audience-driven TV campaigns can track the impact of your TV dollars by ZIP Code. Yes, we said ZIP!**

[Read More](https://blog.centriply.com/tv-attribution-by-zip-code-level)

![](https://blog.centriply.com/hubfs/combo%20small.png)

## Centriply + Claritas, enabling household-level linear TV ad campaigns

##### Shelley Stansfield on June 4, 2021

Marketers can combine predictive audience data with the scale of linear TV and reach more audiences for growth.

[Read More](https://blog.centriply.com/new_centriply-claritas-enabling-household-level-linear-tv-ad-campaigns)

![](https://blog.centriply.com/hubfs/social-suggested-images/image-Feb-19-2021-12-27-32-68-PM-1.png)

## Moving Forward With Purpose, Erica Schmidt, Global CEO, Matterkind

##### Valerie Myers on March 24, 2021

In case you missed it: On a recent episode of the Friday Fireside with The iTV Doctor Rick Howe, Centriply had the honor of hosting Erica Schmidt, Global CEO of Matterkind, the advertising technology unit of UM. Erica and the good Doctor had a candid, unscripted conversation covering a range of ideas, kicked off with a cameo by Erica's adorable dog--a now standard video call visitor we can all relate to! 

[Read More](https://blog.centriply.com/erica-schmidt-global-ceo-matterkind)

[All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/topic/technology/page/3)

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Rob Bochicchio

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Rob.Bochicchio@centriply.com

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