The iTV Doctor: Since Our Last Chat...

Rick Howe on August 5, 2021

Rick Howe takes a fresh look at some notable chats with media insiders, revisiting the scoops, predictions, trends & flops--from a decidedly new vantage point.

Check in weekly for the latest media insider chat with Rick Howe on the iTV Doctor's Friday Fireside, Fridays on the TV of Tomorrow Show, sponsored by Centriply.

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TV Industry 2021: Leaders Discuss Top Trends

Activation Team on December 16, 2020

The best and the brightest TV industry insiders give Rick Howe, the iTV Doctor, the scoop on TV next-trends.

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HH level audience planning/buying, Targeted TV is ready for the future.

Activation Team on October 17, 2018

Targeted TV specialist Centriply, announced a collaborative effort with Experian to help brands maximize their linear TV campaigns. The agreement between the two integrates Experian’s ConsumerViewSM audiences with prospects and TV inventory data, brands can create meaningful interactions with valuable TV audiences at the household, local or national level.

 

 

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Data is the Champion for TV Planners Who Want to Take Back their Power

Shelley Stansfield on September 21, 2016

 

Just imagine it’s preseason and football teams are busy planning their strategy for the season. They’re figuring out the players’ optimal positions across the field, what maneuvers they’ll use to score touchdowns, and how to outsmart the opposing team.

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Rich Kaufman
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rich.kaufman@centriply.com

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