Watch Centriply co-founder Shelley Stansfield in conversation with #TheiTVDoctor, #RickHowe, on his #FridayFireside show! The good doctor and Shelley discuss how Centriply—her independent media agency, specializing in advanced, audience-driven TV campaigns—is playing a pivotal role in transforming how traditional TV ads are bought and sold, focusing on a unified view of TV...
Marketers can combine predictive audience data with the scale of linear TV and reach more audiences for growth.
Featured contributor to MediaInsider, Dave Morgan, CEO Simulmedia, recently wrote "I was asked if there was a characteristic that set any of them [flavors of advanced TV] apart from the others.
Will you be in SF, June 12? Let's meet. @Centriply is bringing linear TV attribution and data driven advanced advertising to San Francisco. We're doing it and we can show you how. Agencies get strategy, planning and extraordinary value by finding audiences using the same Experian audience segments as programmatic and closing the loop on business growth.
We switched hats last week to introduce more people to our technology. It's our effort to transform legacy TV so that it successfully competes in the world of Advanced Targeted Linear TV advertising.