TV Innovations: Same audience, different media

Valerie Myers on August 5, 2022

Centriply is playing a pivotal role in transforming how traditional TV ads are bought and sold in the 21st century.

Watch Centriply co-founder Shelley Stansfield in conversation with #TheiTVDoctor#RickHowe, on his #FridayFireside show! The good doctor and Shelley discuss how Centriplyβ€”her independent media agency, specializing in advanced, audience-driven TV campaignsβ€”is playing a pivotal role in transforming how traditional TV ads are bought and sold, focusing on a unified view of TV...

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Centriply + Claritas, enabling household-level linear TV ad campaigns

Shelley Stansfield on June 4, 2021

Marketers can combine predictive audience data with the scale of linear TV and reach more audiences for growth.

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What separates the data-driven approach for TV ad campaigns?

Shelley Stansfield on October 1, 2019

Featured contributor to MediaInsider, Dave Morgan, CEO Simulmedia, recently wrote "I was asked if there was a characteristic that set any of them [flavors of advanced TV] apart from the others.

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We're movin' on...

Activation Team on August 7, 2019
It's sunny skies ahead for Centriply and we're movin' on.
 
When you see the Chrysler Building think of us.
 
We're waving!! πŸ‘‹πŸ‘‹πŸ‘‹πŸ‘‹πŸ‘‹πŸ‘‹πŸ‘‹πŸ‘‹πŸ‘‹πŸ‘‹πŸ‘‹πŸ‘‹
 
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TV of Tomorrow Show, brings together the movers & shakers in TV.

Activation Team on June 5, 2019

Will you be in SF, June 12? Let's meet. @Centriply is bringing linear TV attribution and data driven advanced advertising to San Francisco. We're doing it and we can show you how. Agencies get strategy, planning and extraordinary value by finding audiences using the same Experian audience segments as programmatic and closing the loop on business growth. 

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An Innovator's View from the NAB Floor, Las Vegas 2019

Scott Stansfield on May 1, 2019

We switched hats last week to introduce more people to our technology. It's our effort to transform legacy TV so that it successfully competes in the world of Advanced Targeted Linear TV advertising.

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Rich Kaufman
212-983-2357
rich.kaufman@centriply.com

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