Going in-house? 6 Easy Steps for Targeted TV Campaigns... Including What Comes Next

Shelley Stansfield on July 6, 2020

Bringing your marketing in-house may feel a bit daunting. Everything in media is changing so fast, how do you keep up with Advanced TV solutions? By partnering with a buy-side specialist so you have control, transparency to network/location, and can use the same audience data as your digital campaigns to extend reach and deliver outstanding results.

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FINALISTS: AdExchanger Media Tech Awards

Shelley Stansfield on April 20, 2020

ANNOUNCING THE 2020 AD TECH OSCARS:

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What separates the data-driven approach for TV ad campaigns?

Shelley Stansfield on October 1, 2019

Featured contributor to MediaInsider, Dave Morgan, CEO Simulmedia, recently wrote "I was asked if there was a characteristic that set any of them [flavors of advanced TV] apart from the others.

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TV of Tomorrow Show, brings together the movers & shakers in TV.

Activation Team on June 5, 2019

Will you be in SF, June 12? Let's meet. @Centriply is bringing linear TV attribution and data driven advanced advertising to San Francisco. We're doing it and we can show you how. Agencies get strategy, planning and extraordinary value by finding audiences using the same Experian audience segments as programmatic and closing the loop on business growth. 

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Pushing the Envelope of ATV Ad Targeting, Centriply Announces Major Platform Update.

Activation Team on December 7, 2018

There are two adages in life, “Timing is everything.” and “Location, location, location.”  Centriply’s updated martech platform, TangoGEO 2.0 taps into both.

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HH level audience planning/buying, Targeted TV is ready for the future

Activation Team on October 17, 2018

Targeted TV specialist Centriply, announced a collaborative effort with Experian to help brands maximize their linear TV campaigns. The agreement between the two integrates Experian’s ConsumerViewSM audiences with prospects and TV inventory data, brands can create meaningful interactions with valuable TV audiences at the household, local or national level.

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Rob Bochicchio

President

New York City

C 646-872-9530

Rob.Bochicchio@centriply.com

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