The "big city" strategy is failing B2B advertisers. While legacy media planning suggests starting with the largest DMAs (New York, LA, Chicago), data shows that for high-value audiences like Chief Information Officers (CIOs), these markets actually under-deliver. Here's a case study.

Why would you waste $$$$?

Higher CPMs for targeted local TV/CTV campaigns will increase sales in the regions that matter the most for your brand, delivering much higher ROAS. Or said another way: embracing a higher upfront cost means receiving a much bigger business bang for every media buck spent.

TASK: Use Local TV and CTV (Streaming + FAST) to increase employee applications for healthcare company staffing efforts.

Audience-driven TV campaigns can track the impact of your TV dollars by ZIP Code. Yes, we said ZIP!

Let’s Talk Audiences—Or Rather, Audience-First Thinking: Why Audience-Based Buying Is Putting Wind in Linear TV’s Sails**