--- title: Centriply's Targeted TV for Advertisers | Big Data description: Big Data | Keep up with innovations in Advanced TV and Audience Targeting --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/image-png-Apr-21-2026-02-30-21-5089-PM.png) ## Audience-Driven B2B TV Campaigns Are Redrawing the Map of the U.S. ##### Shelley Stansfield on May 13, 2026 **The "big city" strategy is failing B2B advertisers.** While legacy media planning suggests starting with the largest DMAs (New York, LA, Chicago), data shows that for high-value audiences like **Chief Information Officers (CIOs)**, these markets actually under-deliver. Here's a case study. [Read More](https://blog.centriply.com/audience-driven-b2b-tv-campaigns-are-redrawing-the-map-of-the-u.s) ![](https://blog.centriply.com/hubfs/Canva%20images/WHAT%20MOVES%20THE%20NEEDLE%3F.png) ## Why buy cheap CPMs with minimal upside? ##### Valerie Myers on May 14, 2025 #### **Why would you waste $$$$?** Higher CPMs for targeted local TV/CTV campaigns will increase sales in the regions that matter the most for your brand, delivering much higher ROAS. Or said another way: embracing a higher upfront cost means receiving a much bigger business bang for every media buck spent. [Read More](https://blog.centriply.com/new-cheap-cpms-dont-get-results-0) ![](https://blog.centriply.com/hubfs/TangoGEO%20screen%20shots/Change%20LinkedIn1.png) ## Going in-house? 6 Easy Steps for Targeted TV Campaigns... Including What Comes Next ##### Shelley Stansfield on April 8, 2025 [Read More](https://blog.centriply.com/going-in-house-6-easy-steps-to-targeted-tv-campaign-0) ![](https://blog.centriply.com/hubfs/image-png-Jan-15-2025-10-24-09-5280-PM.png) ## B2B Use Case: Staff Recruitment TV + CTV Campaigns ##### Shelley Stansfield on March 25, 2025 #### TASK: Use Local TV and CTV (Streaming + FAST) to increase employee applications for healthcare company staffing efforts. [Read More](https://blog.centriply.com/b2b-use-case-staff-recruitment-campaign) ![](https://blog.centriply.com/hubfs/TV%20screen%20Blog%20Sidebar.png) ## Get the Benefits of ZIP Level TV Attribution. ##### Shelley Stansfield on May 19, 2023 **Audience-driven TV campaigns can track the impact of your TV dollars by ZIP Code. Yes, we said ZIP!** [Read More](https://blog.centriply.com/tv-attribution-by-zip-code-level) ![](https://blog.centriply.com/hubfs/TVOT22%20panel%20image%20for%20blog.png) ## Linear TV is Advanced TV! Audience-based TV campaigns have scale. ##### Valerie Myers on November 10, 2022 **Let’s Talk Audiences—Or Rather, Audience-First Thinking: Why Audience-Based Buying Is Putting Wind in Linear TV’s Sails\*\*** [Read More](https://blog.centriply.com/start-your-campaigns-with-audience-based-tv-to-extend-reach) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/topic/big-data/page/2) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174