Linear TV is Advanced TV! Audience-based TV campaigns have scale.

Valerie Myers on November 10, 2022

Let’s Talk Audiences—Or Rather, Audience-First Thinking: Why Audience-Based Buying Is Putting Wind in Linear TV’s Sails**

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Audiences + Attribution: Successful data-driven TV ad campaigns, start to finish

Activation Team on July 6, 2021
We don't agree with John Wannamaker, we know which part of your advertising is working and where.
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Centriply + Claritas, enabling household-level linear TV ad campaigns

Shelley Stansfield on June 4, 2021

Marketers can combine predictive audience data with the scale of linear TV and reach more audiences for growth.

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Going in-house? 6 Easy Steps for Targeted TV Campaigns... Including What Comes Next

Shelley Stansfield on July 6, 2020

 

Bringing your marketing in-house may feel a bit daunting. Everything in media is changing so fast, how do you keep up with Advanced TV solutions? By partnering with a buy-side specialist so you have control, transparency to network/location, and can use the same audience data as your digital campaigns to extend reach and deliver outstanding results.

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FINALISTS: AdExchanger Media Tech Awards

Shelley Stansfield on April 20, 2020

ANNOUNCING THE 2020 AD TECH OSCARS:

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What separates the data-driven approach for TV ad campaigns?

Shelley Stansfield on October 1, 2019

Featured contributor to MediaInsider, Dave Morgan, CEO Simulmedia, recently wrote "I was asked if there was a characteristic that set any of them [flavors of advanced TV] apart from the others.

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Rich Kaufman
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rich.kaufman@centriply.com

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