CTV is finally reaching the scale and inventory needed to match what we’ve long done with linear. So we put the two together, combining the scale of local TV and the precision of CTV. It's the audience data segment and location that allows you to be able to find the niche that makes them both work together. (By SOS. News Desk | Aug 08, 2025)

Looking at 2H planning already? Dynamic, multiscreen Advanced TV+CTV solutions can bridge the gap between streaming, Broadcast and cable, to create campaigns that bring results. By focusing on effectively applying audience segments to TV planning and tactics, brands can have fast, flexible, incremental reach beyond standard video. And well beyond what you may have expected. Centriply supports these strategies for in-house agencies across the country.

Audience-driven TV campaigns can track the impact of your TV dollars by ZIP Code. Yes, we said ZIP!

Audience-first linear TV campaigns are the future of TV.