--- title: Centriply's Targeted TV for Advertisers | driving sales (2) description: driving sales | Keep up with innovations in Advanced TV and Audience Targeting (2) --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/TangoGEO%20screen%20shots/Change%20LinkedIn1.png) ## Going in-house? 6 Easy Steps for Targeted TV Campaigns... Including What Comes Next ##### Shelley Stansfield on April 8, 2025 [Read More](https://blog.centriply.com/going-in-house-6-easy-steps-to-targeted-tv-campaign-0) ![](https://blog.centriply.com/hubfs/image-png-Nov-12-2024-08-08-42-1786-PM.png) ## 3 Types of TV Campaigns for Mid-Funnel Marketing Success ##### Shelley Stansfield on November 13, 2024 Chief Marketing Officers (CMOs) and marketing departments across the advertising industry have been diligently navigating the complexities of media strategies, balancing media mix modeling with channels and testing. Theirs is a balancing act between the near term outcome-driven focus of Performance campaigns and the expansive, long-term benefits of Branding and Awareness initiatives. This balancing act is crucial, as measurability often determines the effectiveness and efficiency of marketing... [Read More](https://blog.centriply.com/3-types-of-tv-campaigns-for-mid-funnel-marketing-success) ![](https://blog.centriply.com/hubfs/4%20sales%20headshots.png) ## Keeping TV campaigns relevant with new team members + solutions ##### Shelley Stansfield on February 28, 2024 Omnichannel, audience-driven, multicultural, scaled, detailed and measurable are all advances that keep TV campaigns relevant, and Centriply's newly formed business development team makes it easy for agencies and advertisers to capitalize on it all [Read More](https://blog.centriply.com/unified-tv-campaigns-and-the-power-of-access) ![](https://blog.centriply.com/hubfs/TV%20screen%20Blog%20Sidebar.png) ## Get the Benefits of ZIP Level TV Attribution. ##### Shelley Stansfield on May 19, 2023 **Audience-driven TV campaigns can track the impact of your TV dollars by ZIP Code. Yes, we said ZIP!** [Read More](https://blog.centriply.com/tv-attribution-by-zip-code-level) ![](https://blog.centriply.com/hubfs/scontent-iad3-2.xx.fbcdn.netvt39.30808-6s720x720256204146_2913259355654716_7231191886222702575_n.jpg) ## Centriply ready for 2022 audience-driven TV ad campaigns! ##### Valerie Myers on December 6, 2021 Audience-first linear TV campaigns are the future of TV. [Read More](https://blog.centriply.com/meet-the-centriply-team-0) ![](https://blog.centriply.com/hubfs/image-png-Jun-30-2021-07-39-00-70-PM.png) ## Audiences + Attribution: Data-driven TV ad campaigns, start to finish ##### Activation Team on July 6, 2021 We don't agree with John Wannamaker, we know which part of your advertising is working and where. [Read More](https://blog.centriply.com/tv-attribution-for-ad-campaigns) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/topic/driving-sales/page/3) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174