Pushing the Envelope of ATV Ad Targeting, Centriply Announces Major Platform Update.

Activation Team on December 7, 2018

There are two adages in life, “Timing is everything.” and “Location, location, location.”  Centriply’s updated martech platform, TangoGEO 2.0 taps into both.

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HH level audience planning/buying, Targeted TV is ready for the future

Activation Team on October 17, 2018

Targeted TV specialist Centriply, announced a collaborative effort with Experian to help brands maximize their linear TV campaigns. The agreement between the two integrates Experian’s ConsumerViewSM audiences with prospects and TV inventory data, brands can create meaningful interactions with valuable TV audiences at the household, local or national level.

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6 Steps to Growing Your Brand With Targeted TV

Shelley Stansfield on September 26, 2018

Considering using TV? As an introduction to our Targeted TV services, Centriply provides a location analysis package that reviews media potential before any commitment.

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Grow in 2019: Digital Agencies Have Targeted TV Options

Activation Team on July 24, 2018

TV is the greatest long-term multiplier of all media channels. Use your digital audience segments to reach customers on TV. Reach real people, real customers all along their journey.

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INNOVATIONS IN MEDIA: Welcome to the Future of Advanced TV

Shelley Stansfield on January 8, 2018

Growing your business as a media consultant means knowing what’s in store for Advanced TV in 2018.

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Centriply to begin licensing it's proprietary data; Retains Venture Development Center to lead effort

Shelley Stansfield on August 24, 2016

As seen on BusinessWire

NEW YORK, August 22, 2016-- Centriply, a demand-side targeted TV platform for advertisers, announced today that it will begin licensing its proprietary Big Data sets for the first time through an agreement with Venture Development Center (VDC).  

VDC is a New Jersey-based advisory services firm specializing in data monetization and creative data sourcing. They work with clients to define, identify and implement breakthrough uses of Big Data that drive strong revenue...

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Rich Kaufman
212-983-2357
rich.kaufman@centriply.com

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