Chief Marketing Officers (CMOs) and marketing departments across the advertising industry have been diligently navigating the complexities of media strategies, balancing media mix modeling with channels and testing. Theirs is a balancing act between the near term outcome-driven focus of Performance campaigns and the expansive, long-term benefits of Branding and Awareness initiatives. This balancing act is crucial, as measurability often determines the effectiveness and efficiency of marketing...
Let’s Talk Audiences—Or Rather, Audience-First Thinking: Why Audience-Based Buying Is Putting Wind in Linear TV’s Sails**
Marketers can combine predictive audience data with the scale of linear TV and reach more audiences for growth.
Thinking about using TV ads for your target marketing strategy? Get answers to these questions and be ready to decide if advanced TV advertising is right for you.
Rob Bochicchio
President
New York City
C 646-872-9530
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