Audience-driven TV campaigns can track the impact of your TV dollars by ZIP Code. Yes, we said ZIP!
Audience-driven TV campaigns can track the impact of your TV dollars by ZIP Code. Yes, we said ZIP!
Let’s Talk Audiences—Or Rather, Audience-First Thinking: Why Audience-Based Buying Is Putting Wind in Linear TV’s Sails**
With audience-based buying you can share the message they care about
Walk into any office with female employees ages 25-49, and you’ll find a variety of characters, desires, challenges, lifestyles, and political views. Yet when it’s time to buy TV spots, some advertisers still assume information about viewer age and gender is all that they need to achieve qualified impressions.
Earlier this summer, Media Post released a column penned by Ken Robbins that got us thinking. The piece, titled, “Selling Lifestyles Instead of Products,” focused on the notion that brands need to sell the end result of their product instead of spending the majority of their time explaining how the product actually works.
Go Beyond Obvious Data Points To Increase Qualified Impressions
Walk into any office with female employees ages 25-49, and you’ll find a variety of characters, desires, challenges, lifestyles, and political views. Yet when it’s time to buy TV spots, some advertisers still assume information about viewer age and gender is all that they need to achieve qualified impressions.