--- title: Centriply's Targeted TV for Advertisers | Content Marketing description: Content Marketing | Keep up with innovations in Advanced TV and Audience Targeting --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/TV%20screen%20Blog%20Sidebar.png) ## Get the Benefits of ZIP Level TV Attribution. ##### Shelley Stansfield on May 19, 2023 **Audience-driven TV campaigns can track the impact of your TV dollars by ZIP Code. Yes, we said ZIP!** [Read More](https://blog.centriply.com/tv-attribution-by-zip-code-level) ![](https://blog.centriply.com/hubfs/TVOT22%20panel%20image%20for%20blog.png) ## Linear TV is Advanced TV! Audience-based TV campaigns have scale. ##### Valerie Myers on November 10, 2022 **Let’s Talk Audiences—Or Rather, Audience-First Thinking: Why Audience-Based Buying Is Putting Wind in Linear TV’s Sails\*\*** [Read More](https://blog.centriply.com/start-your-campaigns-with-audience-based-tv-to-extend-reach) ![](https://blog.centriply.com/hubfs/image-png-Jun-30-2021-07-39-00-70-PM.png) ## Audiences + Attribution: Data-driven TV ad campaigns, start to finish ##### Activation Team on July 6, 2021 We don't agree with John Wannamaker, we know which part of your advertising is working and where. [Read More](https://blog.centriply.com/tv-attribution-for-ad-campaigns) ![](http://s3.amazonaws.com/cdn1.hubspot.com/StockImages/Working%20Hard/7K0A0938.jpg) ## Finding All Types of Women on International Women's Day ##### Shelley Stansfield on March 7, 2017 **With audience-based buying you can share the message they care about** **Walk into any office with female employees ages 25-49, and you’ll find a variety of characters, desires, challenges, lifestyles, and political views. Yet when it’s time to buy TV spots, some advertisers still assume information about viewer age and gender is all that they need to achieve qualified impression**s. [Read More](https://blog.centriply.com/same-demographics-different-needs-go-beyond-obvious-data-points-to-increase-qualified-impressions-0) ![](https://blog.centriply.com/hubfs/iStock_000052721838_Double.jpg) ## Data-Charged Content Marketing ##### Anthony Livshen on August 5, 2016 Earlier this summer, Media Post released a column penned by Ken Robbins that got us thinking. The piece, titled, “**[Selling Lifestyles Instead of Products](http://www.mediapost.com/publications/article/278629/selling-lifestyles-instead-of-products-through-con.html)**,” focused on the notion that brands need to sell the end result of their product instead of spending the majority of their time explaining how the product actually works. [Read More](https://blog.centriply.com/data-charged-content-marketing) ![](http://s3.amazonaws.com/cdn1.hubspot.com/StockImages/Working%20Hard/7K0A0947.jpg) ## Go Beyond Obvious Data Points to Increase Qualified Impressions ##### Shelley Stansfield on June 2, 2016 **Go Beyond Obvious Data Points To Increase Qualified Impressions** Walk into any office with female employees ages 25-49, and you’ll find a variety of characters, desires, challenges, lifestyles, and political views. Yet when it’s time to buy TV spots, some advertisers still assume information about viewer age and gender is all that they need to achieve qualified impressions. [Read More](https://blog.centriply.com/same-demographics-different-needs-go-beyond-obvious-data-points-to-increase-qualified-impressions) [All posts](https://blog.centriply.com/all) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174