Linear TV is Advanced TV! Audience-based TV campaigns have scale.

Valerie Myers on November 10, 2022

Let’s Talk Audiences—Or Rather, Audience-First Thinking: Why Audience-Based Buying Is Putting Wind in Linear TV’s Sails**

Read More

Audiences + Attribution: Successful data-driven TV ad campaigns, start to finish

Activation Team on July 6, 2021
We don't agree with John Wannamaker, we know which part of your advertising is working and where.
Read More

Unlocking the Benefits of ZIP Level TV Attribution.

Shelley Stansfield on April 24, 2018

Now more than ever, tracking the impact of your TV dollars is possible.

Read More

Finding All Types of Women on International Women's Day

Shelley Stansfield on March 7, 2017

With audience-based buying you can share the message they care about

Walk into any office with female employees ages 25-49, and you’ll find a variety of characters, desires, challenges, lifestyles, and political views. Yet when it’s time to buy TV spots, some advertisers still assume information about viewer age and gender is all that they need to achieve qualified impressions.

Read More

Data-Charged Content Marketing

Anthony Livshen on August 5, 2016

Earlier this summer, Media Post released a column penned by Ken Robbins that got us thinking. The piece, titled, “Selling Lifestyles Instead of Products,” focused on the notion that brands need to sell the end result of their product instead of spending the majority of their time explaining how the product actually works.

Read More

Go Beyond Obvious Data Points to Increase Qualified Impressions

Shelley Stansfield on June 2, 2016

Go Beyond Obvious Data Points To Increase Qualified Impressions

Walk into any office with female employees ages 25-49, and you’ll find a variety of characters, desires, challenges, lifestyles, and political views. Yet when it’s time to buy TV spots, some advertisers still assume information about viewer age and gender is all that they need to achieve qualified impressions.

Read More

Sign up for Targeted TV Updates

 
 
Download Centriply's  Guidebook to Targeted TV!

Recent Posts

Contact Us

Rich Kaufman
212-983-2357
rich.kaufman@centriply.com

.