Welcome to the newest article from the Advanced TV experts at Centriply! We’ve created this shareable content to help your team better understand whyAdvanced TV (ATV) is a critical component of a reach solution for your media plans, and why skipping it means leaving an important marketing channel—and a sizable chunk of prospective reach—untapped.
Let’s Talk Audiences—Or Rather, Audience-First Thinking: Why Audience-Based Buying Is Putting Wind in Linear TV’s Sails**
Watch Centriply co-founder Shelley Stansfield in conversation with #TheiTVDoctor, #RickHowe, on his #FridayFireside show! The good doctor and Shelley discuss how Centriply—her independent media agency, specializing in advanced, audience-driven TV campaigns—is playing a pivotal role in transforming how traditional TV ads are bought and sold, focusing on a unified view of TV...
Audience-first linear TV campaigns are the future of TV.
Rick Howe takes a fresh look at some notable chats with media insiders, revisiting the scoops, predictions, trends & flops--from a decidedly new vantage point.
Check in weekly for the latest media insider chat with Rick Howe on the iTV Doctor's Friday Fireside, Fridays on the TV of Tomorrow Show, sponsored by Centriply.
Marketers can combine predictive audience data with the scale of linear TV and reach more audiences for growth.