Centriply's Targeted TV for Advertisers

Shelley Stansfield

The "Unstructured Data Crisis": AI Media planning is Failing Local TV Buyers.

Shelley Stansfield on March 11, 2026

Conquering the 'Unstructured Data Crisis' in Local TV: When 210 DMAs Fight Back Against General AI.

Finding your niche, the way Bad Bunny does it

Shelley Stansfield on February 13, 2026

Bad Bunny's $100M empire wasn’t built on talent alone. It was built on a ruthless commitment to knowing exactly who he’s for, showing up where they are, and turning every release into a cultural moment. That same playbook is available to brands through audience-based, advanced TV ad campaigns.

Why does everyone want to advertise on sports?

Shelley Stansfield on November 25, 2025

With highly skilled athletes, strong TV coverage, and growing audience interest, ad campaigns in women's sports are currently thriving and provide excellent opportunities for ad sales teams to offer efficient connection with local audiences.

Part 2: Q&A on Audience-based TV campaigns (We Share Some Details)

Shelley Stansfield on October 10, 2025

Welcome to Part Two of our "Ask Me Anything" (about Centriply's audience-first, location based TV ad campaign planning and buying).

Part 1: Ask Me Anything (About Centriply & Advanced TV)

Shelley Stansfield on September 9, 2025

Everything You Always Wanted To Know About Successful TV/CTV Media Partnerships*

*But were afraid to ask (but really, really, need to know)

What’s a retailer to do? Don’t let tariffs, rising costs mute brand growth

Shelley Stansfield on June 3, 2025

Tariffs and inflation are causing some turbulence, but they don't have to slow down your growth.

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