Shelley Stansfield

Recent Posts

In-House Agencies: Drive Results with Multiscreen TV Ad Campaigns

Shelley Stansfield on April 23, 2025

Looking at 2H planning already? Dynamic, multiscreen Advanced TV+CTV solutions can bridge the gap between streaming, Broadcast and cable, to create campaigns that bring results. By focusing on effectively applying audience segments to TV planning and tactics, brands can have fast, flexible, incremental reach beyond standard video. And well beyond what you may have expected. Centriply supports these strategies for in-house agencies across the country.

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Going in-house? 6 Easy Steps for Targeted TV Campaigns... Including What Comes Next

Shelley Stansfield on April 8, 2025
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Practical Guide: Audience-based Advanced TV Campaigns

Shelley Stansfield on April 4, 2025

This content is being shared to help you and your team better understand whyAdvanced TV (ATV) is a critical component of every media plan and why skipping it means leaving an important marketing channeland revenue source—untapped.

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B2B Use Case: Staff Recruitment TV + CTV Campaigns

Shelley Stansfield on March 25, 2025

TASK: Use Local TV and CTV (Streaming + FAST) to increase employee applications for healthcare company staffing efforts.

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5 Ways using Advanced TV campaigns expands reach, boosts revenue, shrinks waste, maximizes budgets

Shelley Stansfield on March 13, 2025

Our clients often ask how they can get more out of their TV/streaming ad campaign budgets. Our response? A thoughtfully multi-layered CTV +TV approach works every time.

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3 Types of TV Campaigns for Mid-Funnel Marketing Success

Shelley Stansfield on November 13, 2024

Chief Marketing Officers (CMOs) and marketing departments across the advertising industry have been diligently navigating the complexities of media strategies, balancing media mix modeling with channels and testing. Theirs is a balancing act between the near term outcome-driven focus of Performance campaigns and the expansive, long-term benefits of Branding and Awareness initiatives. This balancing act is crucial, as measurability often determines the effectiveness and efficiency of marketing...

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Rob Bochicchio

President

New York City

C 646-872-9530

Rob.Bochicchio@centriply.com

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