--- title: Centriply's Targeted TV for Advertisers | Scott Stansfield description: Keep up with innovations in Advanced TV and Audience Targeting --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ## Scott Stansfield ![](https://blog.centriply.com/hubfs/Scott_Stansfield.png) ### Recent Posts ![](https://blog.centriply.com/hubfs/square%20scott%20small.jpg) ## An Innovator's View from the NAB Floor, Las Vegas 2019 ##### Scott Stansfield on May 1, 2019 We switched hats last week to introduce more people to our technology. It's our effort to transform legacy TV so that it successfully competes in the world of Advanced Targeted Linear TV advertising. [Read More](https://blog.centriply.com/innovators-view-of-nab-las-vegas-2019) ![](https://blog.centriply.com/hubfs/crowd_shot-1.jpg) ## Adotas: Targeted TV in a Digital World ##### Scott Stansfield on July 29, 2016 As seen on **[Adotas](http://www.adotas.com/2015/09/targeted-tv-in-a-digital-world/)** **Ad-Tech is turning advertising on its ear, especially in TV.** Everyone knows digital ad tech targets audiences and tracks online advertising; but now there’s TV ad tech and it’s changing the world of network and cable TV advertising by offering enhanced ways to measure an audience and to use targeting down to an individual zip code. TV advertisers can go beyond traditional markets that were defined for decades by Nielsen and deliver their message to custom areas that are most... [Read More](https://blog.centriply.com/targeted-tv-in-a-digital-world) ![](https://blog.centriply.com/hubfs/food_stock_image.png) ## How to Succeed with Targeted TV Advertising in the Digital Age ##### Scott Stansfield on June 7, 2016 500 million tweets were sent each day, on average, in 2014. That’s ten times as many as were sent out every day in 2010. But according to a 2015 MarketShare study, **[TV is still the most effective advertising platform for B2C sales](http://adage.com/article/media/study/298943/)**, reports AdAge. - **Why the $70 Billion TV Ad Market Still Matters** Clearly, in such a large market, networks and TV station groups have resources to create high quality content. They invest heavily in content that keeps viewers glued to the screen. Content providers and... [Read More](https://blog.centriply.com/default-blog/how-to-succeed-with-targeted-tv-advertising-in-a-digital-world) [All posts](https://blog.centriply.com/all) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174