Scott Stansfield

Recent Posts

An Innovator's View from the NAB Floor, Las Vegas 2019

Scott Stansfield on May 1, 2019

We switched hats last week to introduce more people to our technology. It's our effort to transform legacy TV so that it successfully competes in the world of Advanced Targeted Linear TV advertising.

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Adotas: Targeted TV in a Digital World

Scott Stansfield on July 29, 2016

As seen on Adotas

Ad-Tech is turning advertising on its ear, especially in TV.

Everyone knows digital ad tech targets audiences and tracks online advertising; but now there’s TV ad tech and it’s changing the world of network and cable TV advertising by offering enhanced ways to measure an audience and to use targeting down to an individual zip code. TV advertisers can go beyond traditional markets that were defined for decades by Nielsen and deliver their message to custom areas that are most...

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How to Succeed with Targeted TV Advertising in the Digital Age

Scott Stansfield on June 7, 2016

500 million tweets were sent each day, on average, in 2014. That’s ten times as many as were sent out every day in 2010. But according to a 2015 MarketShare study, TV is still the most effective advertising platform for B2C sales, reports AdAge.

  • Why the $70 Billion TV Ad Market Still Matters

    Clearly, in such a large market, networks and TV station groups have resources to create high quality content. They invest heavily in content that keeps viewers glued to the screen. Content providers and...

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