Q: What is multi-market TV de-duplication?

Using the "surround sound" media strategy where different screens play specific roles to drive a single narrative can get super complex. For issues that need a "national-ready" media plan—Local TV, Connected TV (CTV), and TikTok, using the same audience can work as an effective feedback loop.

Exploring the current landscape of local linear sports advertising and how it can be layered with streaming TV targeting and measurement.

The best and the brightest TV industry insiders give Rick Howe, the iTV Doctor, the scoop on TV next-trends.

Thinking about using TV ads for your target marketing strategy? Get answers to these questions and be ready to decide if advanced TV advertising is right for you.