Pushing the Envelope of ATV Ad Targeting, Centriply Announces Major Planning Platform Update.

Activation Team on March 1, 2018

There are two adages in life, “Timing is everything.” and “Location, location, location.”  Centriply’s updated martech platform, TangoGEO 2.0 taps into both.

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INNOVATIONS IN MEDIA: Welcome to the Future of Advanced TV

Shelley Stansfield on January 8, 2018


Growing your business as a media consultant means knowing what’s in store for Advanced TV in 2018.

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8 Questions To Ask When Considering TV Advertising

Kalin Chenarides on September 29, 2017

Know what to look for when choosing an Advanced TV agency? Key Points: Make sure they do independent assessment of media value, have the ability to report audience location, can confirm network environment, and apply data-driven measurement.

When looking at the right advertising solution, Advanced TV is an effective tool to make an impact and increase overall ROI. Not all agencies are created equal, be picky when choosing your TV partners. When it comes to knowing the TV environment and how...

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