--- title: Centriply's Targeted TV for Advertisers (3) description: Keep up with innovations in Advanced TV and Audience Targeting (3) --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/social-suggested-images/image-Jun-12-2025-03-06-06-0644-PM.png) ## Best Adtech Solutions for Sports Broadcasters & Media Companies ##### Shelley Stansfield on August 27, 2026 Selling TV advertising for sports packages across multiple markets has long required hours of spreadsheet work and endless email chains. [Tango Media Systems](https://www.centriply.com/products/) has changed the game for TV ad sales teams with its Tango Media Systems platform, offering automated proposal generation and audience-based targeting for local cable systems. This guide breaks down the top TV ad sales software options for sports sponsorships and local broadcast packages, so you can find the right fit for your workflow. [Read More](https://blog.centriply.com/5-adtech-solutions-for-sports-broadcasters-media-companies) ![](https://blog.centriply.com/hubfs/all%20images%20for%20use%20/couple%20of%20puzzle%20pieces%20over%20a%20white%20background.jpeg) ## Unifying Ad Inventory After a Merger, Without Disrupting Sales? ##### Shelley Stansfield on August 26, 2026 How Can Media Companies Turn Merged Advertising Inventory Into More Revenue? By combining advertising inventory after a merger with a standardized inventory structure, establishing common sales rules and implementing one cross-market proposal workflow before attempting to consolidate every underlying technology system. [Read More](https://blog.centriply.com/unifying-ad-inventory-after-a-merger-without-disrupting-sales) ![](https://blog.centriply.com/hubfs/FastOnATV.png) ## Linear TV’s Biggest Barrier Isn’t Audience. It’s Response Time. ##### Rob Bochicchio on August 25, 2026 The conventional explanation for linear TV's declining role in media plans usually starts with audience fragmentation. That's just part of the story. There's another problem that may be influencing media decisions long before an advertiser ever evaluates the actual value of the audience:  [Read More](https://blog.centriply.com/linear-tvs-biggest-barrier-isnt-audience.-its-response-time) ![](https://blog.centriply.com/hubfs/all%20images%20for%20use%20/american%20football%20ball%20over%20a%20black%20background%20-%203d%20illustration.jpeg) ## Think CTV Reaches the Sports Audience? Think Again. ##### Shelley Stansfield on August 14, 2026 CTV-Only Sports Campaigns: How Much Audience Are You Missing? A local sports plan built solely on CTV misses linear broadcast viewers, cord-stackers, and traditional cable subscribers in priority local markets. - To evaluate the **Linear TV & Cable System Blindspot**, look at the total scale of the **Top 10 (DMAs)** and how viewing habits break down between traditional linear (over-the-air broadcast affiliates + local cable systems) and pure OTT/CTV. - Across just the top 10 markets, there are **~36.7...** [Read More](https://blog.centriply.com/ctv-only-sports-campaigns-how-much-audience-are-you-missing) ![](https://blog.centriply.com/hubfs/checklist_greenchecks_CentLogo.png) ## Best Adtech for Automating TV Ad Campaign Proposals? ##### Shelley Stansfield on August 11, 2026 ***When you are wondering how to automate RFP responses and TV proposals, consider TangoRESPONSE for publishers. 5 out of 5 sellers agree, it's the best media proposal software for multimarket TV ad sales. TV buyers love it too!*** [Read More](https://blog.centriply.com/best-adtech-for-automating-tv-ad-campaign-proposals) ![](https://blog.centriply.com/hubfs/image-png-Aug-03-2026-04-07-36-1791-PM.png) ## How to Buy TV in the NY DMA ##### Shelley Stansfield on August 3, 2026 Trying to advertise in NY? The Interconnect is not the only path to scale. If you're managing a TV ad campaign in the NY DMA you can consider the 131 coverage options and it may feel a little like herding caffeinated broadcasters across three states. [Read More](https://blog.centriply.com/how-to-buy-tv-in-the-ny-dma) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/page/4) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174