What’s a retailer to do? Don’t let tariffs, rising costs mute brand growth

Shelley Stansfield on June 3, 2025

Tariffs and inflation are causing some turbulence, but they don't have to slow down your growth.

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Why buy cheap CPMs with minimal upside?

Valerie Myers on May 14, 2025

Why would you waste $$$$?

Higher CPMs for targeted local TV/CTV campaigns will increase sales in the regions that matter the most for your brand, delivering much higher ROAS. Or said another way: embracing a higher upfront cost means receiving a much bigger business bang for every media buck spent.

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Going in-house? 6 Easy Steps for Targeted TV Campaigns... Including What Comes Next

Shelley Stansfield on April 8, 2025
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12 Questions to ponder when determining what "performance" means for TV ad campaigns

Valerie Myers on February 19, 2025

There are a zillion shiny "new" ad tech tools, seemingly daily. But how do you figure out how all this tech drives better performance for you/your TV ad campaign—when in reality, it isn't? Or, at least, it isn't in any way that's obvious and easily explained to your clients. 

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Agency Scaries: Another Tale from the Media Crypt

Valerie Myers on October 10, 2024

It's that time of the year.

The start of the season that strikes terror in otherwise hardy planner/buyer's hearts...Planning Season.

But, fear not fellow agency folk! Centriply, its ad tech and incredibly nimble and resourceful team of media experts is here to not just get you through this season, but all the seasons to come.

Read on...and if you're in the market for some honest-to-goodness bona fide "Scaries Chasers", let us know and we're ready to dispatch our team and all our tools...

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No crying over spill here: Focus ad dollars on your location.

Shelley Stansfield on October 31, 2023

No crying over spill here! Audience matching + location specific TV campaigns.

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Rob Bochicchio

President

New York City

C 646-872-9530

Rob.Bochicchio@centriply.com

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