Combining advertising inventory across multiple markets sounds straightforward until a campaign involves dozens of media owners, hundreds of local markets, multiple inventory formats and thousands of individual placement opportunities.
Combining advertising inventory across multiple markets sounds straightforward until a campaign involves dozens of media owners, hundreds of local markets, multiple inventory formats and thousands of individual placement opportunities.
With TangoRESPONSE local TV sales teams can eliminate spreadsheet-based proposal workflows by centralizing inventory information, standardizing proposal inputs and moving revisions into a shared campaign-management environment.
Local broadcast has a speed problem. Digital platforms can respond to agency demand quickly, while multi-market TV proposals still rely on fragmented inventory checks, manual planning, and slow turnaround. TangoRESPONSE is helping Sinclair’s AMP reduce that friction so local TV can compete for dollars that would otherwise move to digital or streaming.
Conquering 'Inconsistent Data Streams' in Local TV: When 210 DMAs Fight Back Against General AI.
Marketers can combine predictive audience data with the scale of linear TV and reach more audiences for growth.
There are two adages in life, “Timing is everything.” and “Location, location, location.” Centriply’s updated martech platform, TangoGEO 2.0 taps into both.