When a media RFP needs to move fast, the answer usually depends less on who has the best pitch deck and more on who has the operational infrastructure to respond without getting stuck in the middle of the workflow.

Local TV remains an important part of the media mix, but buying it often requires planners to work with station responses that use different spreadsheets, field names, terminology, and data formats. TangoLINX automates the work required to turn those non-standardized station responses into consistent, planning-ready data. The platform collects incoming information from multiple local TV stations, standardizes it, and feeds it back into the buyer’s existing media-planning platform. This reduces...

The conventional explanation for linear TV's declining role in media plans usually starts with audience fragmentation. That's just part of the story. There's another problem that may be influencing media decisions long before an advertiser ever evaluates the actual value of the audience: 

Trying to advertise in NY? The Interconnect is not the only path to scale. If you're managing a TV ad campaign in the NY DMA you can consider the 131 coverage options and it may feel a little like herding caffeinated broadcasters across three states.

Using the "surround sound" media strategy where different screens play specific roles to drive a single narrative can get super complex. For issues that need a "national-ready" media plan—Local TV, Connected TV (CTV), and TikTok, using the same audience can work as an effective feedback loop.