--- title: Centriply's Targeted TV for Advertisers | Media Post description: Media Post | Keep up with innovations in Advanced TV and Audience Targeting --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/1%20AdExcganger%20FINALIST-1.png) ## FINALISTS: AdExchanger Media Tech Awards ##### Shelley Stansfield on April 20, 2020 ANNOUNCING THE 2020 AD TECH OSCARS: [Read More](https://blog.centriply.com/finalists-adexchanger-media-tech-awards) ![](https://blog.centriply.com/hubfs/all%20images%20for%20use%20/Relaxed%20young%20%20couple%20watching%20tv%20at%20home%20in%20bright%20living%20room.jpeg) ## What separates the data-driven approach for TV ad campaigns? ##### Shelley Stansfield on October 1, 2019 Featured contributor to [MediaInsider](https://www.mediapost.com/publications/media-insider/), Dave Morgan, CEO Simulmedia, recently wrote "I was asked if there was a characteristic that set any of them \[flavors of advanced TV\] apart from the others. [Read More](https://blog.centriply.com/what-separates-the-data-driven-approach-for-tv) ![](https://blog.centriply.com/hubfs/iStock_000052721838_Double.jpg) ## Data-Charged Content Marketing ##### Anthony Livshen on August 5, 2016 Earlier this summer, Media Post released a column penned by Ken Robbins that got us thinking. The piece, titled, “**[Selling Lifestyles Instead of Products](http://www.mediapost.com/publications/article/278629/selling-lifestyles-instead-of-products-through-con.html)**,” focused on the notion that brands need to sell the end result of their product instead of spending the majority of their time explaining how the product actually works. [Read More](https://blog.centriply.com/data-charged-content-marketing) [All posts](https://blog.centriply.com/all) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174