How to create local TV campaigns across the country for a near-national advertiser without losing precision, speed, or visibility across fragmented markets.

The "big city" strategy is failing B2B advertisers. While legacy media planning suggests starting with the largest DMAs (New York, LA, Chicago), data shows that for high-value audiences like Chief Information Officers (CIOs), these markets actually under-deliver. Here's a case study.

 Conquering 'Inconsistent Data Streams' in Local TV: When 210 DMAs Fight Back Against General AI.

Using the "surround sound" media strategy where different screens play specific roles to drive a single narrative can get super complex. For issues that need a "national-ready" media plan—Local TV, Connected TV (CTV), and TikTok, using the same audience can work as an effective feedback loop.

Bad Bunny's $100M empire wasn’t built on talent alone. It was built on a ruthless commitment to knowing exactly who he’s for, showing up where they are, and turning every release into a cultural moment. That same playbook is available to brands through audience-based, advanced TV ad campaigns.

Exploring the current landscape of local linear sports advertising and how it can be layered with streaming TV targeting and measurement.