Agency Scaries: Another Tale from the Media Crypt

Valerie Myers on October 10, 2024

It's that time of the year.

The start of the season that strikes terror in otherwise hardy planner/buyer's hearts...Planning Season.

But, fear not fellow agency folk! Centriply, its ad tech and incredibly nimble and resourceful team of media experts is here to not just get you through this season, but all the seasons to come.

Read on...and if you're in the market for some honest-to-goodness bona fide "Scaries Chasers", let us know and we're ready to dispatch our team and all our tools...

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Keeping TV campaigns relevant with new team members + solutions

Shelley Stansfield on February 28, 2024

Omnichannel, audience-driven, multicultural, scaled, detailed and measurable are all advances that keep TV campaigns relevant, and Centriply's newly formed business development team makes it easy for agencies and advertisers to capitalize on it all

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Get the Benefits of ZIP Level TV Attribution.

Shelley Stansfield on May 19, 2023

Audience-driven TV campaigns can track the impact of your TV dollars by ZIP Code. Yes, we said ZIP!

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Linear TV is Advanced TV! Audience-based TV campaigns have scale.

Valerie Myers on November 10, 2022

Let’s Talk Audiences—Or Rather, Audience-First Thinking: Why Audience-Based Buying Is Putting Wind in Linear TV’s Sails**

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Audiences + Attribution: Data-driven TV ad campaigns, start to finish

Activation Team on July 6, 2021
We don't agree with John Wannamaker, we know which part of your advertising is working and where.
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TV Industry 2021: Leaders Discuss Top Trends

Activation Team on December 16, 2020

The best and the brightest TV industry insiders give Rick Howe, the iTV Doctor, the scoop on TV next-trends.

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Rob Bochicchio

President

New York City

C 646-872-9530

Rob.Bochicchio@centriply.com

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