Centriply's Targeted TV for Advertisers

Multimarket Proposal Management for TV+CTV Ad Sales

Rob Bochicchio on October 15, 2025

Multimarket TV ad campaigns in local sports programming provide excellent opportunities for TV+CTV ad sales teams to offer fast proposal response with efficient options that connect with local audiences.

Reinventing TV advertising by fusing Traditional + CTV

By SOS. News Desk | Aug 08, 2025 on September 4, 2025

CTV is finally reaching the scale and inventory needed to match what we’ve long done with linear. So we put the two together, combining the scale of local TV and the precision of CTV. It's the audience data segment and location that allows you to be able to find the niche that makes them both work together. (By SOS. News Desk | Aug 08, 2025)

Go for the WIN! The Selling Power of Sports + TV

Rob Bochicchio on June 18, 2025

With highly skilled athletes, strong TV coverage, and growing audience interest, ad campaigns in women's sports are currently thriving and provide excellent opportunities for ad sales teams to offer efficient connection with local audiences.

Why buy cheap CPMs with minimal upside?

Valerie Myers on May 14, 2025

Why would you waste $$$$?

Higher CPMs for targeted local TV/CTV campaigns will increase sales in the regions that matter the most for your brand, delivering much higher ROAS. Or said another way: embracing a higher upfront cost means receiving a much bigger business bang for every media buck spent.

Practical Guide: Audience-based Advanced TV Campaigns

Shelley Stansfield on April 4, 2025

This content is being shared to help you and your team better understand whyAdvanced TV (ATV) is a critical component of every media plan and why skipping it means leaving an important marketing channel—and revenue source—untapped.

B2B Use Case: Staff Recruitment TV + CTV Campaigns

Shelley Stansfield on March 25, 2025

TASK: Use Local TV and CTV (Streaming + FAST) to increase employee applications for healthcare company staffing efforts.