FINALISTS: AdExchanger Media Tech Awards

Shelley Stansfield on April 20, 2020


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Adotas: Targeted TV in a Digital World

Scott Stansfield on July 29, 2016

As seen on Adotas

Ad-Tech is turning advertising on its ear, especially in TV.

Everyone knows digital ad tech targets audiences and tracks online advertising; but now there’s TV ad tech and it’s changing the world of network and cable TV advertising by offering enhanced ways to measure an audience and to use targeting down to an individual zip code. TV advertisers can go beyond traditional markets that were defined for decades by Nielsen and deliver their message to custom areas that are most...

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