3 Types of TV Campaigns for Mid-Funnel Marketing Success

Shelley Stansfield on November 13, 2024

Chief Marketing Officers (CMOs) and marketing departments across the advertising industry have been diligently navigating the complexities of media strategies, balancing media mix modeling with channels and testing. Theirs is a balancing act between the near term outcome-driven focus of Performance campaigns and the expansive, long-term benefits of Branding and Awareness initiatives. This balancing act is crucial, as measurability often determines the effectiveness and efficiency of marketing...

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Agency Scaries: Another Tale from the Media Crypt

Valerie Myers on October 10, 2024

It's that time of the year.

The start of the season that strikes terror in otherwise hardy planner/buyer's hearts...Planning Season.

But, fear not fellow agency folk! Centriply, its ad tech and incredibly nimble and resourceful team of media experts is here to not just get you through this season, but all the seasons to come.

Read on...and if you're in the market for some honest-to-goodness bona fide "Scaries Chasers", let us know and we're ready to dispatch our team and all our tools...

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B2B + TV: Staff Recruitment Campaign Use Case

Valerie Myers on May 22, 2024

ANALYSIS: Increase employee applications for a healthcare company staffing efforts

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TVOT '24 Hot Topic: Media Strategies in a hot political year

Valerie Myers on March 12, 2024

A Buy-Side Perspective: what options are available for campaigns now?

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Keeping TV campaigns relevant with new team members + solutions

Shelley Stansfield on February 28, 2024

Omnichannel, audience-driven, multicultural, scaled, detailed and measurable are all advances that keep TV campaigns relevant, and Centriply's newly formed business development team makes it easy for agencies and advertisers to capitalize on it all

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No crying over spill here: Focus ad dollars on your location.

Shelley Stansfield on October 31, 2023

No crying over spill here! Audience matching + location specific TV campaigns.

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Rob Bochicchio

President

New York City

C 646-872-9530

Rob.Bochicchio@centriply.com

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