INNOVATIONS IN MEDIA: Welcome to the Future of Advanced TV

Shelley Stansfield on January 8, 2018

 

Growing your business as a media consultant means knowing what’s in store for Advanced TV in 2018.

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8 Questions To Ask When Considering TV Advertising

Kalin Chenarides on September 29, 2017

Know what to look for when choosing an Advanced TV agency? Key Points: Make sure they do independent assessment of media value, have the ability to report audience location, can confirm network environment, and apply data-driven measurement.

When looking at the right advertising solution, Advanced TV is an effective tool to make an impact and increase overall ROI. Not all agencies are created equal, be picky when choosing your TV partners. When it comes to knowing the TV environment and how...

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Connect Emotion + Data + Advanced TV to Drive Sports Marketing.

Kalin Chenarides on August 10, 2017

In today’s advertising landscape the question is how do you truly connect? Is using automation cold and impersonal, or the best way to manage your markets to find the right audience segment you want to connect with?

 

Reliable and successful endorsements that connect to audiences are one of the best ways to build a bridge between athletes and their fans. Presenting these stars in TV’s long form (yes, 30 seconds is considered long form these days), with sight, sound, and motion can create...

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Rich Kaufman
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rich.kaufman@centriply.com

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