Connect Emotion + Data + Advanced TV to Drive Sports Marketing.

Kalin Chenarides on August 10, 2017

In today’s advertising landscape the question is how do you truly connect? Is using automation cold and impersonal, or the best way to manage your markets to find the right audience segment you want to connect with?

 

Reliable and successful endorsements that connect to audiences are one of the best ways to build a bridge between athletes and their fans. Presenting these stars in TV’s long form (yes, 30 seconds is considered long form these days), with sight, sound, and motion can create...

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From Couch to Store

Shelley Stansfield on July 6, 2017

Pre-Targeting on TV Becomes a Trustworthy Ally.

Driving customers into a store location is getting harder and harder all the time. How do you get their attention. Not easy, right? With the increasing amount of distractions from mobile devices and tablets to fidget spinners, catching someone's eye can be difficult. Getting people on their feet and into stores is no easy task. The question remains what strategy do you use to boost your store’s foot traffic?

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We Will Never Forget

Shelley Stansfield on April 6, 2017

We are pleased to support the 9/11 Memorial & Museum in their efforts to ensure we never forget and take time to remember.

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Finding All Types of Women on International Women's Day

Shelley Stansfield on March 7, 2017

With audience-based buying you can share the message they care about

Walk into any office with female employees ages 25-49, and you’ll find a variety of characters, desires, challenges, lifestyles, and political views. Yet when it’s time to buy TV spots, some advertisers still assume information about viewer age and gender is all that they need to achieve qualified impressions.

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Rich Kaufman
212-983-2357
rich.kaufman@centriply.com

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