Centriply's Targeted TV for Advertisers

Multimarket Proposal Management for TV+CTV Ad Sales

Rob Bochicchio on October 15, 2025

Multimarket TV ad campaigns in local sports programming provide excellent opportunities for TV+CTV ad sales teams to offer fast proposal response with efficient options that connect with local audiences.

Part 2: Q&A on Audience-based TV campaigns (We Share Some Details)

Shelley Stansfield on October 10, 2025

Welcome to Part Two of our "Ask Me Anything" (about Centriply's audience-first, location based TV ad campaign planning and buying).

Part 1: Ask Me Anything (About Centriply & Advanced TV)

Shelley Stansfield on September 9, 2025

Everything You Always Wanted To Know About Successful TV/CTV Media Partnerships*

*But were afraid to ask (but really, really, need to know)

Go for the WIN! The Selling Power of Sports + TV

Rob Bochicchio on June 18, 2025

With highly skilled athletes, strong TV coverage, and growing audience interest, ad campaigns in women's sports are currently thriving and provide excellent opportunities for ad sales teams to offer efficient connection with local audiences.

What’s a retailer to do? Don’t let tariffs, rising costs mute brand growth

Shelley Stansfield on June 3, 2025

Tariffs and inflation are causing some turbulence, but they don't have to slow down your growth.

Why buy cheap CPMs with minimal upside?

Valerie Myers on May 14, 2025

Why would you waste $$$$?

Higher CPMs for targeted local TV/CTV campaigns will increase sales in the regions that matter the most for your brand, delivering much higher ROAS. Or said another way: embracing a higher upfront cost means receiving a much bigger business bang for every media buck spent.

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