What’s a retailer to do? Don’t let tariffs, rising costs mute brand growth

Shelley Stansfield on June 3, 2025

Tariffs and inflation are causing some turbulence, but they don't have to slow down your growth.

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Why buy cheap CPMs with minimal upside?

Valerie Myers on May 14, 2025

Why would you waste $$$$?

Higher CPMs for targeted local TV/CTV campaigns will increase sales in the regions that matter the most for your brand, delivering much higher ROAS. Or said another way: embracing a higher upfront cost means receiving a much bigger business bang for every media buck spent.

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Going in-house? 6 Easy Steps for Targeted TV Campaigns... Including What Comes Next

Shelley Stansfield on April 8, 2025
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Practical Guide: Audience-based Advanced TV Campaigns

Shelley Stansfield on April 4, 2025

This content is being shared to help you and your team better understand whyAdvanced TV (ATV) is a critical component of every media plan and why skipping it means leaving an important marketing channeland revenue source—untapped.

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B2B Use Case: Staff Recruitment TV + CTV Campaigns

Shelley Stansfield on March 25, 2025

TASK: Use Local TV and CTV (Streaming + FAST) to increase employee applications for healthcare company staffing efforts.

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5 Ways using Advanced TV campaigns expands reach, boosts revenue, shrinks waste, maximizes budgets

Shelley Stansfield on March 13, 2025

Our clients often ask how they can get more out of their TV/streaming ad campaign budgets. Our response? A thoughtfully multi-layered CTV +TV approach works every time.

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Rob Bochicchio

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New York City

C 646-872-9530

Rob.Bochicchio@centriply.com

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