How to Succeed with Targeted TV Advertising in the Digital Age

Scott Stansfield on June 7, 2016

500 million tweets were sent each day, on average, in 2014. That’s ten times as many as were sent out every day in 2010. But according to a 2015 MarketShare study, TV is still the most effective advertising platform for B2C sales, reports AdAge.

  • Why the $70 Billion TV Ad Market Still Matters

    Clearly, in such a large market, networks and TV station groups have resources to create high quality content. They invest heavily in content that keeps viewers glued to the screen. Content providers and...

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