Our clients often ask how they can get more out of their TV/streaming ad campaign budgets. Our response? A thoughtfully multi-layered CTV +TV approach works every time.
1. Take advantage with specific audience segments...
INSIGHT: To find prospects think digital. What kind of audience is right for this advertiser? You identify the right segment when placing, say, a mobile campaign. But do you know you can use the same IDs for a TV campaign? Custom Universes can be matched at HH level for streaming and linear TV audiences.
Our ad tech ingests audience data, generating heat maps—defined by ZIP Codes or individual systems within the DMA (vs “full” DMA). We offer options for layering the same audience segments across CTV, DBS, FAST services, and more. Campaigns are flexible based on budget/desired outcomes, and it’s worth taking a holistic look at all options.
2. Look near locations to find audiences …
INSIGHT: We locate prospect HHs across the US—from micro levels like within 3 miles of a location, to macro levels, like across hundreds of locations. Create effective frequency to the right customers by covering the same audiences with a multiscreen ad campaign.
Multiscreen campaigns layer audience segments across CTV, DBS, FAST services, MVPD and more. They take advantage of scale and fill in the gaps for each method of viewing.
3. Incorporate with ‘heavy-up’ for national campaigns…
INSIGHT: Brand and category audiences often cluster geographically. Granular analysis can find ultra high-value concentrated areas that can be used for low out-of-pocket extensions of reach, frequency and competitive share-of-voice.
Ready to take a look at what a Centriply Advanced TV multiscreen advertising solution can do for your brand's bottom line? Talk to us here!
4. Use sub-DMA campaigns to reduce waste and increase impact…
INSIGHT: DMA targeting is a local-TV staple, but value is found at the sub-DMA level where TV/video can be measured and purchased with better targeted efficiency.
5. Insist on the power of Data-Driven Linear for Live Sports or regional activities…
INSIGHT: Live sports are having a moment these days—combine with audience-based networks and daypart targeting to add value nationally. Now, it can also be applied at scale locally, where media consumption can differ from market-to-market.