--- title: Centriply's Targeted TV for Advertisers | ReachSolution description: ReachSolution | Keep up with innovations in Advanced TV and Audience Targeting --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/image-png-Apr-21-2026-02-30-21-5089-PM.png) ## Audience-Driven B2B TV Campaigns Are Redrawing the Map of the U.S. ##### Shelley Stansfield on May 13, 2026 **The "big city" strategy is failing B2B advertisers.** While legacy media planning suggests starting with the largest DMAs (New York, LA, Chicago), data shows that for high-value audiences like **Chief Information Officers (CIOs)**, these markets actually under-deliver. Here's a case study. [Read More](https://blog.centriply.com/audience-driven-b2b-tv-campaigns-are-redrawing-the-map-of-the-u.s) ![](https://blog.centriply.com/hubfs/image-png-Nov-12-2024-08-08-42-1786-PM.png) ## 3 Types of TV Campaigns for Mid-Funnel Marketing Success ##### Shelley Stansfield on November 13, 2024 Chief Marketing Officers (CMOs) and marketing departments across the advertising industry have been diligently navigating the complexities of media strategies, balancing media mix modeling with channels and testing. Theirs is a balancing act between the near term outcome-driven focus of Performance campaigns and the expansive, long-term benefits of Branding and Awareness initiatives. This balancing act is crucial, as measurability often determines the effectiveness and efficiency of marketing... [Read More](https://blog.centriply.com/3-types-of-tv-campaigns-for-mid-funnel-marketing-success) ![](https://blog.centriply.com/hubfs/halloween%20verticle24.png) ## Agency Scaries: Another Tale from the Media Crypt ##### Valerie Myers on October 10, 2024 ### It's that time of the year. #### The start of the season that strikes terror in otherwise hardy planner/buyer's hearts...Planning Season. #### But, fear not fellow agency folk! Centriply, its ad tech and incredibly nimble and resourceful team of media experts is here to not just get you through this season, but *all the seasons* to come. #### Read on...and if you're in the market for some honest-to-goodness bona fide "Scaries Chasers", let us know and we're ready to dispatch our team and all our tools—... [Read More](https://blog.centriply.com/agency-scaries-another-tale-from-the-media-crypt) ![](https://blog.centriply.com/hubfs/image-png-May-02-2024-08-28-13-2577-PM.png) ## B2B + TV: Staff Recruitment Campaign Use Case ##### Valerie Myers on May 22, 2024 # ANALYSIS: Increase employee applications for a healthcare company staffing efforts [Read More](https://blog.centriply.com/b2b-and-tv-staff-recruitment-campaign-use-case) ![](https://blog.centriply.com/hubfs/TVOT%20lmain%20list%20image.png) ## TVOT '24 Hot Topic: Media Strategies in a hot political year ##### Valerie Myers on March 12, 2024 # A Buy-Side Perspective: what options are available for campaigns now? [Read More](https://blog.centriply.com/centriply-tvot-hot-topic-session-strategies-in-a-political-year) ![](https://blog.centriply.com/hubfs/4%20sales%20headshots.png) ## Keeping TV campaigns relevant with new team members + solutions ##### Shelley Stansfield on February 28, 2024 Omnichannel, audience-driven, multicultural, scaled, detailed and measurable are all advances that keep TV campaigns relevant, and Centriply's newly formed business development team makes it easy for agencies and advertisers to capitalize on it all [Read More](https://blog.centriply.com/unified-tv-campaigns-and-the-power-of-access) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/topic/reachsolution/page/2) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174