--- title: Centriply's Targeted TV for Advertisers | media (7) description: media | Keep up with innovations in Advanced TV and Audience Targeting (7) --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/all%20images%20for%20use%20/Relaxed%20young%20%20couple%20watching%20tv%20at%20home%20in%20bright%20living%20room.jpeg) ## What separates the data-driven approach for TV ad campaigns? ##### Shelley Stansfield on October 1, 2019 Featured contributor to [MediaInsider](https://www.mediapost.com/publications/media-insider/), Dave Morgan, CEO Simulmedia, recently wrote "I was asked if there was a characteristic that set any of them \[flavors of advanced TV\] apart from the others. [Read More](https://blog.centriply.com/what-separates-the-data-driven-approach-for-tv) ![](https://blog.centriply.com/hubfs/TV%20is%20a%20multiplier%20horz..png) ## DTC brands transform growth with advanced linear TV advertising. ##### Alexandra Scanlon on September 13, 2019 Connecting TV campaigns to immediate revenue growth is one of our client's favorite things about using [Centriply's advanced targeted linear TV platform](https://blog.centriply.com/-webinar-library). Like many of our clients, this impressive list of brands had great success after using the power of TV. It's been regularly proven that we are often the critical element that allows them to overcome in competitive mature markets and create breakthrough impact at scale.  **Mark Ritson** wrote a very [in depth article](https://www.marketingweek.com/mark-ritson-seven-reasons-tv-doubters-wrong/ ) about the power and trends of TV... [Read More](https://blog.centriply.com/d2c-brands-transform-growth-with-advanced-linear-tv-advertising) ![](https://blog.centriply.com/hubfs/WE%20MOVED%20FOR%20LINKEDIN-3-1-1.png) ## We're movin' on... ##### Activation Team on August 7, 2019 It's sunny skies ahead for [Centripl](https://www.linkedin.com/company/10859952/)y and we're movin' on. When you see the Chrysler Building think of us. We're waving!! 👋👋👋👋👋👋👋👋👋👋👋👋 [Read More](https://blog.centriply.com/were-movin-on) ## We need it now! Here's your response when it's all about speed. ##### Activation Team on July 9, 2019 Does your morning feel like this? When creating ad campaign strategy and planning you need answers fast. You want control of your strategy and media options: from finding the right audiences to determining budget allocation, buying and attribution.   [Read More](https://blog.centriply.com/we-need-it-now-heres-your-response-when-its-all-about-speed) ![](https://blog.centriply.com/hubfs/Ads%20for%20paid%20promotions/Instagram%20TVAd%20Campaigns%20Delivered%20To%20Your%20Desktop-1.png) ## SPROCKIT Innovation Group Welcomes Centriply ##### Shelley Stansfield on May 22, 2019 Centriply is pleased to announce that we have been accepted into SPROCKIT Sync. It's an exclusive, invitation-only community built to extend opportunities from the NAB Show experience, and extends into a trusted year-round, private network composed of today’s entrepreneurial pioneers and the industry’s icons. [Read More](https://blog.centriply.com/sprockit-innovation-group-welcomes-centriply) ![](https://blog.centriply.com/hubfs/school%20image%20little%20girl.jpg) ## 34% increase in research intent and favorability for an educational organization using a Targeted TV campaign. ##### Activation Team on February 27, 2019 **Targeted TV campaign lifts brand metrics +34% for Connections Academy in 11 states. [(for a PDF version of this case study download here)](https://blog.centriply.com/hubfs/Centriply_education%20case%20study%20AY.pdf)** [Read More](https://blog.centriply.com/34-increase-in-research-intent-and-favorability-for-an-educational-organization-using-a-targeted-tv-campaign) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/topic/media/page/8) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174 ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://2082047.fs1.hubspotusercontent-na1.net/hubfs/2082047/The%20Speed%20of%20ATV.mp4", "dateModified" : "2022-02-08T21:35:11.104Z", "description" : "When you need your TV campaigns automated, hassle free and planned using the same audience data as the rest of your advertising. 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