--- title: Centriply's Targeted TV for Advertisers | Media Planning (3) description: Media Planning | Keep up with innovations in Advanced TV and Audience Targeting (3) --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/Missing%20Puzzle%20Piece.png) ## How to Match TV Audiences With Digital Campaigns ##### Shelley Stansfield on July 23, 2026 TV advertising is no longer limited to broad demographic buying or market-level assumptions. Today, advertisers can use digital audience segments to guide linear TV and CTV campaigns with greater precision, stronger reach planning, and clearer performance measurement. [Read More](https://blog.centriply.com/matching-tv-audiences-with-digital-campaigns) ![](https://blog.centriply.com/hubfs/Remote_Hand_BlurryTV.png) ## How to Buy Local TV at National Scale in 2026 ##### Shelley Stansfield on July 20, 2026 How to create local TV campaigns across the country for a near-national advertiser without losing precision, speed, or visibility across fragmented markets. [Read More](https://blog.centriply.com/how-to-buy-local-tv-at-national-scale-in-2026) ![](https://blog.centriply.com/hubfs/PerformanceBlogVisual_01.png) ## TangoRESPONSE: Accelerating Scalability + Transaction Velocity for Media Buyers & Sellers ##### Shelley Stansfield on May 5, 2026 Unlike legacy TV ad tech, which tends to show up at the finish line, Tango Media Systems is built for the full race. It starts with ZIP-level audience discovery in TangoGEO, scales to 75,000-line execution in TangoACT, and keeps high-volume broadcast automation moving in TangoRESPONSE. [Read More](https://blog.centriply.com/high-velocity-media-utility-engine-for-sellers-buyers) ![](https://blog.centriply.com/hubfs/undefined.png) ## Can General AI Models Handle Local TV Data Normalization? ##### Shelley Stansfield on March 11, 2026  **Conquering 'Inconsistent Data Streams' in Local TV: When 210 DMAs Fight Back Against General AI.** [Read More](https://blog.centriply.com/going-beyond-ai-media-planning-with-tms) ![](https://blog.centriply.com/hubfs/image-png-Feb-12-2026-05-56-30-5301-PM.png) ## Effective "Surround Sound" Political Media Strategy ##### Activation Team on February 25, 2026 Using the "surround sound" media strategy where different screens play specific roles to drive a single narrative can get super complex. For issues that need a "national-ready" media plan—Local TV, Connected TV (CTV), and TikTok, using the same audience can work as an effective feedback loop. [Read More](https://blog.centriply.com/effective-surround-sound-political-media-strategy) ![](https://blog.centriply.com/hubfs/SOS%20list%20image.png) ## Bridging Local: Live Sports & Streaming ##### Activation Team on January 6, 2026 Exploring the current landscape of local linear sports advertising and how it can be layered with streaming TV targeting and measurement. [Read More](https://blog.centriply.com/bridging-local-live-sports-streaming) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/topic/media-planning/page/4) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174