Centriply's Targeted TV for Advertisers

Watch: It’s Not (Just) the Data, But How You Shake It. No Cookies, No Problem!

Shelley Stansfield on February 7, 2022

ICYMI: Now on demand, a replay of "It's not (just) the data but how you shake it: No cookies, no problem!" Curious to hear what experts from all sides of the TV attribution puzzle think about topics like "is there even a marketing funnel anymore"? Then watch this fun and informative panel discussion for some deep thoughts on this hot topic.

Again, we're sending a big Centriply THANK YOU to #AmyBobchek, #DanaCornelius, #RichKaufman, #iTVDoctor (aka Rick Howe) for The TV of...

Centriply ready for 2022 audience-driven TV ad campaigns!

Valerie Myers on December 6, 2021

Audience-first linear TV campaigns are the future of TV.

The iTV Doctor: Since Our Last Chat...

Rick Howe on August 5, 2021

Rick Howe takes a fresh look at some notable chats with media insiders, revisiting the scoops, predictions, trends & flops--from a decidedly new vantage point.

Check in weekly for the latest media insider chat with Rick Howe on the iTV Doctor's Friday Fireside, Fridays on the TV of Tomorrow Show, sponsored by Centriply.

Audiences + Attribution: Data-driven TV ad campaigns, start to finish

Activation Team on July 6, 2021

We don't agree with John Wannamaker, we know which part of your advertising is working and where.

Moving Forward With Purpose, Erica Schmidt, Global CEO, Matterkind

Valerie Myers on March 24, 2021

In case you missed it: On a recent episode of the Friday Fireside with The iTV Doctor Rick Howe, Centriply had the honor of hosting Erica Schmidt, Global CEO of Matterkind, the advertising technology unit of UM. Erica and the good Doctor had a candid, unscripted conversation covering a range of ideas, kicked off with a cameo by Erica's adorable dog--a now standard video call visitor we can all relate to!

Meet the Centriply Team

Valerie Myers on March 10, 2021

Get to know some of the faces behind the service, innovation and success of Centriply.