--- title: Centriply's Targeted TV for Advertisers | Loyalty description: Loyalty | Keep up with innovations in Advanced TV and Audience Targeting --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/image-png-Nov-12-2024-08-08-42-1786-PM.png) ## 3 Types of TV Campaigns for Mid-Funnel Marketing Success ##### Shelley Stansfield on November 13, 2024 Chief Marketing Officers (CMOs) and marketing departments across the advertising industry have been diligently navigating the complexities of media strategies, balancing media mix modeling with channels and testing. Theirs is a balancing act between the near term outcome-driven focus of Performance campaigns and the expansive, long-term benefits of Branding and Awareness initiatives. This balancing act is crucial, as measurability often determines the effectiveness and efficiency of marketing... [Read More](https://blog.centriply.com/3-types-of-tv-campaigns-for-mid-funnel-marketing-success) ![](https://blog.centriply.com/hubfs/1%20AdExcganger%20FINALIST-1.png) ## FINALISTS: AdExchanger Media Tech Awards ##### Shelley Stansfield on April 20, 2020 ANNOUNCING THE 2020 AD TECH OSCARS: [Read More](https://blog.centriply.com/finalists-adexchanger-media-tech-awards) ![](https://blog.centriply.com/hubfs/Canva%20images/canva-image-11-1-1-2.png) ## Supporting marketers in the time of COVID-19 ##### Shelley Stansfield on March 17, 2020 | The impact of COVID-19 has altered our daily lives, and in the coming weeks we are all acutely aware of the drastic impact this will have on marketing campaigns. | | --- | Without options of reaching prospects during live events and missing foot traffic to brick and mortar locations, we realize your campaigns have to adapt. As our clients work harder than ever to sustain business, we want you to know we’re here. The Centriply team is currently 100% remote and working to ensure your... [Read More](https://blog.centriply.com/supporting-marketers-in-the-time-of-covid-19) ![](https://blog.centriply.com/hubfs/twitter%201st%20days%20sequence-1-1.png) ## A retailers dream? 12 days of high value prospects. ##### Alexandra Scanlon on December 17, 2019 **On the first day of Christmas my Advanced Linear TV campaign gave to me...** [Read More](https://blog.centriply.com/brands-can-find-the-gift-of-high-value-audiences-just-by-looking-in-the-right-place) ![](https://blog.centriply.com/hubfs/agency%20webinar%20promo%20videos%20and%20ads/digiital%20agency%20skyline-1.png) ## New API from your marketing dashboard opens a window into TV impressions. ##### Activation Team on October 24, 2018 TV like digital marketers haven’t seen before. API connections into digital marketing dashboards can provide multiple layers of a TV ad campaigns in one place.  [Read More](https://blog.centriply.com/digital-marketers-need-tv.-budget-allocation-across-tv-layers) ![](https://blog.centriply.com/hubfs/edit-992680.jpg) ## HH level audience planning/buying, Targeted TV is ready for the future ##### Activation Team on October 17, 2018 Targeted TV specialist Centriply, announced a collaborative effort with Experian to help brands maximize their linear TV campaigns. The agreement between the two integrates Experian’s ConsumerViewSM audiences with prospects and TV inventory data, brands can create meaningful interactions with valuable TV audiences at the household, local or national level. [Read More](https://blog.centriply.com/targeted-tv-ready-for-the-future-with-experian-hh-ids) [All posts](https://blog.centriply.com/all) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174