Chief Marketing Officers (CMOs) and marketing departments across the advertising industry have been diligently navigating the complexities of media strategies, balancing media mix modeling with channels and testing. Theirs is a balancing act between the near term outcome-driven focus of Performance campaigns and the expansive, long-term benefits of Branding and Awareness initiatives. This balancing act is crucial, as measurability often determines the effectiveness and efficiency of marketing...

ANNOUNCING THE 2020 AD TECH OSCARS:

Without options of reaching prospects during live events and missing foot traffic to brick and mortar locations, we realize your campaigns have to adapt. As our clients work harder than ever to sustain business, we want you to know we’re here. The Centriply team is currently 100% remote and working to ensure your...

On the first day of Christmas my Advanced Linear TV campaign gave to me...

TV like digital marketers haven’t seen before. API connections into digital marketing dashboards can provide multiple layers of a TV ad campaigns in one place. 

Targeted TV specialist Centriply, announced a collaborative effort with Experian to help brands maximize their linear TV campaigns. The agreement between the two integrates Experian’s ConsumerView^SM audiences with prospects and TV inventory data, brands can create meaningful interactions with valuable TV audiences at the household, local or national level.