--- title: Centriply's Targeted TV for Advertisers | increase ROI (3) description: increase ROI | Keep up with innovations in Advanced TV and Audience Targeting (3) --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/image-png-Jun-30-2021-07-39-00-70-PM.png) ## Audiences + Attribution: Data-driven TV ad campaigns, start to finish ##### Activation Team on July 6, 2021 We don't agree with John Wannamaker, we know which part of your advertising is working and where. [Read More](https://blog.centriply.com/tv-attribution-for-ad-campaigns) ![](https://blog.centriply.com/hubfs/social-suggested-images/image-Feb-19-2021-12-27-32-68-PM-1.png) ## Moving Forward With Purpose, Erica Schmidt, Global CEO, Matterkind ##### Valerie Myers on March 24, 2021 In case you missed it: On a recent episode of the Friday Fireside with The iTV Doctor Rick Howe, Centriply had the honor of hosting Erica Schmidt, Global CEO of Matterkind, the advertising technology unit of UM. Erica and the good Doctor had a candid, unscripted conversation covering a range of ideas, kicked off with a cameo by Erica's adorable dog--a now standard video call visitor we can all relate to!  [Read More](https://blog.centriply.com/erica-schmidt-global-ceo-matterkind) ![](https://blog.centriply.com/hubfs/image-png-Mar-08-2021-10-32-11-53-PM.png) ## Meet the Centriply Team ##### Valerie Myers on March 10, 2021 Get to know some of the faces behind the service, innovation and success of Centriply. [Read More](https://blog.centriply.com/meet-the-centriply-team) ![](https://blog.centriply.com/hubfs/TVOT%20blog%20image.png) ## TV Industry 2021: Leaders Discuss Top Trends ##### Activation Team on December 16, 2020 The best and the brightest TV industry insiders give Rick Howe, the iTV Doctor, the scoop on TV next-trends. [Read More](https://blog.centriply.com/tv-industry-2021-leaders-discuss-top-trends) ![](https://blog.centriply.com/hubfs/Depositphotos_4763938_l-2015.jpg) ## Advertising on TV to a target audience? ##### Activation Team on November 4, 2020 Thinking about using TV ads for your target marketing strategy? Get answers to these questions and be ready to decide if advanced TV advertising is right for you. [Read More](https://blog.centriply.com/advertising-on-tv) ![](https://blog.centriply.com/hubfs/1%20AdExcganger%20FINALIST-1.png) ## FINALISTS: AdExchanger Media Tech Awards ##### Shelley Stansfield on April 20, 2020 ANNOUNCING THE 2020 AD TECH OSCARS: [Read More](https://blog.centriply.com/finalists-adexchanger-media-tech-awards) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/topic/increase-roi/page/4) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174