--- title: Centriply's Targeted TV for Advertisers | increase ROI description: increase ROI | Keep up with innovations in Advanced TV and Audience Targeting --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/Fast%20(1).png) ## Who Turns Media RFPs Around the Fastest? ##### Rob Bochicchio on September 17, 2026 When a media RFP needs to move fast, the answer usually depends less on who has the best pitch deck and more on who has the operational infrastructure to respond without getting stuck in the middle of the workflow. [Read More](https://blog.centriply.com/who-turns-media-rfps-around-the-fastest) ![](https://blog.centriply.com/hubfs/piggybank.jpg) ## How Agencies and Brands Can Turn Regional Sports TV Inventory Into a Growth Advantage ##### Rob Bochicchio on September 10, 2026 Reposted from LinkedIn article appearing Sept 8, 2026. [Read More](https://blog.centriply.com/how-c-suite-leaders-can-turn-regional-sports-tv-inventory-into-a-revenue-advantage) ![](https://blog.centriply.com/hubfs/SportsTV-1.jpg) ## Why does everyone want to advertise on sports? ##### Shelley Stansfield on November 25, 2025 With highly skilled athletes, strong TV coverage, and growing audience interest, ad campaigns in women's sports are currently thriving and provide excellent opportunities for ad sales teams to offer efficient connection with local audiences. [Read More](https://blog.centriply.com/why-does-everyone-want-to-advertise-on-sports) ![](https://blog.centriply.com/hubfs/Canva%20images/womens%20sports%20collage.png) ## Multimarket Proposal Management for TV+CTV Ad Sales ##### Rob Bochicchio on October 15, 2025 Multimarket TV ad campaigns in local sports programming provide excellent opportunities for TV+CTV ad sales teams to offer fast proposal response with efficient options that connect with local audiences.  [Read More](https://blog.centriply.com/multimarket-proposal-management-for-tvctv-ad-sales) ![](https://blog.centriply.com/hubfs/Canva%20images/womens%20sports%20collage.png) ## Go for the WIN! The Selling Power of Sports + TV ##### Rob Bochicchio on June 18, 2025 With highly skilled athletes, strong TV coverage, and growing audience interest, ad campaigns in women's sports are currently thriving and provide excellent opportunities for ad sales teams to offer efficient connection with local audiences. [Read More](https://blog.centriply.com/going-for-the-win-the-selling-power-of-sports-tv) ![](https://blog.centriply.com/hubfs/Canva%20images/WHAT%20MOVES%20THE%20NEEDLE%3F.png) ## Why buy cheap CPMs with minimal upside? ##### Valerie Myers on May 14, 2025 #### **Why would you waste $$$$?** Higher CPMs for targeted local TV/CTV campaigns will increase sales in the regions that matter the most for your brand, delivering much higher ROAS. Or said another way: embracing a higher upfront cost means receiving a much bigger business bang for every media buck spent. [Read More](https://blog.centriply.com/new-cheap-cpms-dont-get-results-0) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/topic/increase-roi/page/2) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174