--- title: Centriply's Targeted TV for Advertisers | driving sales description: driving sales | Keep up with innovations in Advanced TV and Audience Targeting --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/social-suggested-images/image-Nov-21-2025-10-15-14-9140-PM.png) ## How to Buy Multimarket Local Cable TV Ad Campaigns ##### Rob Bochicchio on October 16, 2026 Buying local sports TV campaigns across multiple markets shouldn’t require your agency or brand team to coordinate every local inventory source, compare incompatible proposals, and rebuild the plan whenever the brief changes.  [Read More](https://blog.centriply.com/how-to-buy-multimarket-local-tv-ad-campaigns) ![](https://blog.centriply.com/hubfs/TVwatchingGeneric01.png) ## Use Local TV for National Advertiser Impact ##### Shelley Stansfield on October 14, 2026 **How can national advertisers use TV to create local impact?**For a national advertiser, local TV layers can catch the impact that a broad national campaign sometimes leaves sitting on the curb. Instead of treating every market like its own separate spreadsheet emergency, agency and in-house teams can use audience-based multi-market TV buying teams, like Centriply’s, to identify the households that matter, activate the right local broadcast and cable systems, and evaluate performance through one... [Read More](https://blog.centriply.com/use-local-tv-for-national-advertiser-impact) ![](https://blog.centriply.com/hubfs/all%20images%20for%20use%20/Concept%20Featuring%20Business%20to%20Business%20Terms.%20B2B%20Word%20Cloud%20Concept..jpeg) ## 20 B2B Sales Questions, Answered Through A Local TV Lens ##### Shelley Stansfield on October 5, 2026 ## The premise: Advanced TV campaigns do not replace sales strategy, sales leadership, CRM discipline, or a strong product. **They can make each more productive** when used as a coordinated demand-generation and account-visibility layer. [Read More](https://blog.centriply.com/20-b2b-sales-questions-answered-through-a-local-tv-lens) ![](https://blog.centriply.com/hubfs/Ads%20for%20paid%20promotions/searching%20ad.png) ## Top 10 Things to Look for in TV Ad Sales Platforms in 2027 ##### Shelley Stansfield on October 2, 2026 By 2027, ad sales platforms should be doing more than generating a fresh spreadsheet with a confident new filename. [Read More](https://blog.centriply.com/top-10-things-to-look-for-in-tv-ad-sales-platforms-in-2026-clone) ![](https://blog.centriply.com/hubfs/piggybank.jpg) ## How Agencies and Brands Can Turn Regional Sports TV Inventory Into a Growth Advantage ##### Rob Bochicchio on September 10, 2026 Reposted from LinkedIn article appearing Sept 8, 2026. [Read More](https://blog.centriply.com/how-c-suite-leaders-can-turn-regional-sports-tv-inventory-into-a-revenue-advantage) ![](https://blog.centriply.com/hubfs/SportsTV-1.jpg) ## Why does everyone want to advertise on sports? ##### Shelley Stansfield on November 25, 2025 With highly skilled athletes, strong TV coverage, and growing audience interest, ad campaigns in women's sports are currently thriving and provide excellent opportunities for ad sales teams to offer efficient connection with local audiences. [Read More](https://blog.centriply.com/why-does-everyone-want-to-advertise-on-sports) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/topic/driving-sales/page/2) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174