--- title: Centriply's Targeted TV for Advertisers | CTV description: CTV | Keep up with innovations in Advanced TV and Audience Targeting --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/image-png-Sep-04-2026-04-46-32-5219-PM.png) ## MNTN vs. Simulmedia vs. Vibe, Which TV Ad Platform For Complex Local TV Campaigns? ##### Shelley Stansfield on September 23, 2026 Tango Media Systems, MNTN, Simulmedia, and Vibe are all making TV advertising easier to activate. But they are not interchangeable, and none should automatically be treated as a replacement for the local-TV workflow an agency or media company already depends on. [Read More](https://blog.centriply.com/mntn-vs.-simulmedia-vs.-vibe-which-tv-ad-platform-for-complex-local-tv-campaigns) ![](https://blog.centriply.com/hubfs/image-png-Feb-11-2026-09-06-03-5622-PM.png) ## Finding your niche, the way Bad Bunny does it ##### Shelley Stansfield on February 13, 2026 Bad Bunny's $100M empire wasn’t built on talent alone. It was built on a ruthless commitment to knowing exactly who he’s for, showing up where they are, and turning every release into a cultural moment. That same playbook is available to brands through audience-based, advanced TV ad campaigns. [Read More](https://blog.centriply.com/finding-your-niche-the-way-bad-bunny-does-it) ![](https://blog.centriply.com/hubfs/SOS%20list%20image.png) ## Bridging Local: Live Sports & Streaming ##### Activation Team on January 6, 2026 Exploring the current landscape of local linear sports advertising and how it can be layered with streaming TV targeting and measurement. [Read More](https://blog.centriply.com/bridging-local-live-sports-streaming) ![](https://blog.centriply.com/hubfs/image-png-Aug-25-2025-08-40-46-8633-PM.png) ## Reinventing TV advertising by fusing Traditional + CTV ##### By SOS. News Desk | Aug 08, 2025 on September 4, 2025 ## CTV is finally reaching the scale and inventory needed to match what we’ve long done with linear. So we put the two together, combining the scale of local TV and the precision of CTV. It's the audience data segment and location that allows you to be able to find the niche that makes them both work together. (By SOS. News Desk | Aug 08, 2025) [Read More](https://blog.centriply.com/reinventing-tv-advertising-by-fusing-traditional-ctv) ![](https://blog.centriply.com/hubfs/social-suggested-images/AgilityLeapsOveBureaucracy.png) ## In-House Agencies: Drive Results with Multiscreen TV Ad Campaigns ##### Shelley Stansfield on April 23, 2025 Looking at 2H planning already? Dynamic, multiscreen Advanced TV+CTV solutions can bridge the gap between streaming, Broadcast and cable, to create campaigns that bring results. By focusing on effectively applying audience segments to TV planning and tactics, brands can have fast, flexible, incremental reach beyond standard video. And well beyond what you may have expected. Centriply supports these strategies for in-house agencies across the country. [Read More](https://blog.centriply.com/in-house-agencies-drive-results-with-multiscreen-tv-ad-campaigns) ![](https://blog.centriply.com/hubfs/Canva%20images/Add%20a%20heading.png) ## Practical Guide: Audience-based Advanced TV Campaigns ##### Shelley Stansfield on April 4, 2025 #### This content is being shared **to help you** and your team better understand whyAdvanced TV (ATV) is a critical component of every media plan and why skipping it means leaving an important marketing channel—and revenue source—untapped. [Read More](https://blog.centriply.com/practical-guide-audience-based-tv-advertising) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/topic/ctv/page/2) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174