--- title: Centriply's Targeted TV for Advertisers | advertising (4) description: advertising | Keep up with innovations in Advanced TV and Audience Targeting (4) --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/SpilledMilk_%20for%20blog_512x540.png) ## No crying over spill here: Focus ad dollars on your location. ##### Shelley Stansfield on October 31, 2023 [No crying over spill here!](https://blog.centriply.com/hubfs/CENTRIPLY_NoSpill_CPMlimits_UseCase_2023.pdf) Audience matching + location specific TV campaigns. [Read More](https://blog.centriply.com/focus-tv-ad-dollars-on-location) ![](https://blog.centriply.com/hubfs/FINAL_HowToUseATV_OpenScreen.png) ## What's Advanced TV? A guide for anyone interested in TV advertising. ##### Shelley Stansfield on July 25, 2023 Welcome to the newest article from the Advanced TV experts at Centriply! We’ve created this shareable content to *help your team* better understand whyAdvanced TV (ATV) is a critical component of a reach solution for your media plans, and why skipping it means leaving an important marketing channel—and a sizable chunk of prospective reach—untapped. [Read More](https://blog.centriply.com/guide-to-using-advancedtv) ![](https://blog.centriply.com/hubfs/TV%20screen%20Blog%20Sidebar.png) ## Get the Benefits of ZIP Level TV Attribution. ##### Shelley Stansfield on May 19, 2023 **Audience-driven TV campaigns can track the impact of your TV dollars by ZIP Code. Yes, we said ZIP!** [Read More](https://blog.centriply.com/tv-attribution-by-zip-code-level) ![](https://blog.centriply.com/hubfs/Stock%20images/Loving%20couple%20at%20home%20relaxing%20watching%20tv.jpeg) ## 10 Questions When Choosing Specialized TV Media Agency ##### Shelley Stansfield on January 27, 2023 A specialized TV advertising media agency partner is an niche agency that focuses on helping brands or agencies plan, buy, manage, and measure TV campaigns using local audience data. The right partner identifies where your potential customers watch, selects relevant ad placements, monitors campaign delivery, and helps connect advertising to business results. [Read More](https://blog.centriply.com/tv-advertising) ![](https://blog.centriply.com/hubfs/TVOT22%20panel%20image%20for%20blog.png) ## Linear TV is Advanced TV! Audience-based TV campaigns have scale. ##### Valerie Myers on November 10, 2022 **Let’s Talk Audiences—Or Rather, Audience-First Thinking: Why Audience-Based Buying Is Putting Wind in Linear TV’s Sails\*\*** [Read More](https://blog.centriply.com/start-your-campaigns-with-audience-based-tv-to-extend-reach) ![](https://blog.centriply.com/hubfs/image-png-Jul-13-2022-08-34-11-42-PM.png) ## TV Innovations: Same audience, different media ##### Valerie Myers on August 5, 2022 # Centriply is playing a pivotal role in transforming how traditional TV ads are bought and sold in the 21st century. Watch Centriply co-founder Shelley Stansfield in conversation with [#TheiTVDoctor](https://www.linkedin.com/feed/hashtag/?keywords=theitvdoctor&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6941036754686660608), [#RickHowe](https://www.linkedin.com/feed/hashtag/?keywords=rickhowe&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6941036754686660608), on his [#FridayFireside](https://www.linkedin.com/feed/hashtag/?keywords=fridayfireside&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6941036754686660608) show! The good doctor and Shelley discuss how [Centriply—](https://www.linkedin.com/company/centriply/)her independent media agency, specializing in advanced, audience-driven TV campaigns—is playing a pivotal role in transforming how traditional TV ads are bought and sold, focusing on a unified view of TV... [Read More](https://blog.centriply.com/shelley-stansfield-talks-tv-innovations-and-audience-first-tv) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/topic/advertising/page/5) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174