--- title: Centriply's Targeted TV for Advertisers | advertising (3) description: advertising | Keep up with innovations in Advanced TV and Audience Targeting (3) --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/TangoGEO%20screen%20shots/Change%20LinkedIn1.png) ## Going in-house? 6 Easy Steps for Targeted TV Campaigns... Including What Comes Next ##### Shelley Stansfield on April 8, 2025 [Read More](https://blog.centriply.com/going-in-house-6-easy-steps-to-targeted-tv-campaign-0) ![](https://blog.centriply.com/hubfs/Canva%20images/Add%20a%20heading.png) ## Practical Guide: Audience-based Advanced TV Campaigns ##### Shelley Stansfield on April 4, 2025 #### This content is being shared **to help you** and your team better understand whyAdvanced TV (ATV) is a critical component of every media plan and why skipping it means leaving an important marketing channel—and revenue source—untapped. [Read More](https://blog.centriply.com/practical-guide-audience-based-tv-advertising) ![](https://blog.centriply.com/hubfs/image-png-Jan-15-2025-10-24-09-5280-PM.png) ## B2B Use Case: Staff Recruitment TV + CTV Campaigns ##### Shelley Stansfield on March 25, 2025 #### TASK: Use Local TV and CTV (Streaming + FAST) to increase employee applications for healthcare company staffing efforts. [Read More](https://blog.centriply.com/b2b-use-case-staff-recruitment-campaign) ![](https://blog.centriply.com/hubfs/LocationsFarCloserClosest.png) ## 5 Ways using Advanced TV campaigns expands reach, boosts revenue, shrinks waste, maximizes budgets ##### Shelley Stansfield on March 13, 2025 ### Our clients often ask how they can get more out of their TV/streaming ad campaign budgets. Our response? A thoughtfully multi-layered CTV +TV approach works every time. [Read More](https://blog.centriply.com/5-ways-using-advanced-tv-campaigns-expands-reach-boosts-revenue-shrinks-waste-maximizes-budgets) ![](https://blog.centriply.com/hubfs/image-png-Nov-12-2024-08-08-42-1786-PM.png) ## 3 Types of TV Campaigns for Mid-Funnel Marketing Success ##### Shelley Stansfield on November 13, 2024 Chief Marketing Officers (CMOs) and marketing departments across the advertising industry have been diligently navigating the complexities of media strategies, balancing media mix modeling with channels and testing. Theirs is a balancing act between the near term outcome-driven focus of Performance campaigns and the expansive, long-term benefits of Branding and Awareness initiatives. This balancing act is crucial, as measurability often determines the effectiveness and efficiency of marketing... [Read More](https://blog.centriply.com/3-types-of-tv-campaigns-for-mid-funnel-marketing-success) ![](https://blog.centriply.com/hubfs/halloween%20verticle24.png) ## Agency Scaries: Another Tale from the Media Crypt ##### Valerie Myers on October 10, 2024 ### It's that time of the year. #### The start of the season that strikes terror in otherwise hardy planner/buyer's hearts...Planning Season. #### But, fear not fellow agency folk! Centriply, its ad tech and incredibly nimble and resourceful team of media experts is here to not just get you through this season, but *all the seasons* to come. #### Read on...and if you're in the market for some honest-to-goodness bona fide "Scaries Chasers", let us know and we're ready to dispatch our team and all our tools—... [Read More](https://blog.centriply.com/agency-scaries-another-tale-from-the-media-crypt) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/topic/advertising/page/4) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174