--- title: Centriply's Targeted TV for Advertisers | advertising description: advertising | Keep up with innovations in Advanced TV and Audience Targeting --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/all%20images%20for%20use%20/Concept%20Featuring%20Business%20to%20Business%20Terms.%20B2B%20Word%20Cloud%20Concept..jpeg) ## 20 B2B Sales Questions, Answered Through A Local TV Lens ##### Shelley Stansfield on October 5, 2026 ## The premise: Advanced TV campaigns do not replace sales strategy, sales leadership, CRM discipline, or a strong product. **They can make each more productive** when used as a coordinated demand-generation and account-visibility layer. [Read More](https://blog.centriply.com/20-b2b-sales-questions-answered-through-a-local-tv-lens) ![](https://blog.centriply.com/hubfs/SportsTV-1.jpg) ## Best White Label TV Partners for Sports Campaigns ##### Shelley Stansfield on September 18, 2026 **A decision-stage comparison for agencies and in-house media teams**The best white label sports marketing partner is not necessarily the one with the biggest sports logo on its sales deck. It is the one that can help your team turn a sports brief into a transparent, multi-market television campaign without taking over your strategy, client relationship, or margin. [Read More](https://blog.centriply.com/best-white-label-tv-partners-for-sports-campaigns) ![](https://blog.centriply.com/hubfs/image-png-Sep-04-2026-04-44-12-0042-PM.png) ## What Should TV Planners and Buyers Ask Vendors About Multi-Market RFP Response Times? ##### Rob Bochicchio on September 15, 2026 *Reposted from LinkedIn, Sept 14, 2026* [Read More](https://blog.centriply.com/what-should-tv-planners-and-buyers-ask-vendors-about-multi-market-rfp-response-times) ![](https://blog.centriply.com/hubfs/piggybank.jpg) ## How Agencies and Brands Can Turn Regional Sports TV Inventory Into a Growth Advantage ##### Rob Bochicchio on September 10, 2026 Reposted from LinkedIn article appearing Sept 8, 2026. [Read More](https://blog.centriply.com/how-c-suite-leaders-can-turn-regional-sports-tv-inventory-into-a-revenue-advantage) ![](https://blog.centriply.com/hubfs/FastOnATV.png) ## Linear TV’s Biggest Barrier Isn’t Audience. It’s Response Time. ##### Rob Bochicchio on August 25, 2026 The conventional explanation for linear TV's declining role in media plans usually starts with audience fragmentation. That's just part of the story. There's another problem that may be influencing media decisions long before an advertiser ever evaluates the actual value of the audience:  [Read More](https://blog.centriply.com/linear-tvs-biggest-barrier-isnt-audience.-its-response-time) ![](https://blog.centriply.com/hubfs/all%20images%20for%20use%20/american%20football%20ball%20over%20a%20black%20background%20-%203d%20illustration.jpeg) ## Think CTV Reaches the Sports Audience? Think Again. ##### Shelley Stansfield on August 14, 2026 CTV-Only Sports Campaigns: How Much Audience Are You Missing? A local sports plan built solely on CTV misses linear broadcast viewers, cord-stackers, and traditional cable subscribers in priority local markets. - To evaluate the **Linear TV & Cable System Blindspot**, look at the total scale of the **Top 10 (DMAs)** and how viewing habits break down between traditional linear (over-the-air broadcast affiliates + local cable systems) and pure OTT/CTV. - Across just the top 10 markets, there are **~36.7...** [Read More](https://blog.centriply.com/ctv-only-sports-campaigns-how-much-audience-are-you-missing) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/topic/advertising/page/2) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174